I’m on a mission to help 1,000 businesses do Better Smarter Marketing. Why am I on this mission? Well, when I launched my business full time in January I saw a lot of small business owners making mistakes with their marketing efforts.
York Business Week 14-17 November 2016
But with 9 marketing events going on, how do you choose the right one for you and your business?
10 Tricks to get more out of your Marketing this Halloween
1. Choose A/B Testing Campaign when creating a new email in Mailchimp to test 2 subject lines. The test goes out to a percentage of the database and then the winning subject line the most email opens goes out to the rest of the mailing list. Read More
When we update our WordPress to the new version, will the customisations to our theme be lost?
Upgrading to the latest version of WordPress is quick and easy in your WordPress dashboard. I often get asked how to upgrade to WordPress, just follow these simple instructions and within minutes you'll have access to all the new features and enhancements in WordPress 4.6.
When you log in to your WordPress account you will be greeted with a “WordPress 4.6 is available! Please update now” message.
Simply click on the ‘Please update now’ link and you will be taken to the WordPress Updates page.
WordPress has just released its latest update WordPress 4.6 Pepper. This new update includes new features and improved page load speeds. Personally I love the new plug-in install and activate interface! And I’m sure the broke link checker when you are updating page copy or writing blog posts will come in handy.
Take a peek at the latest features inside WordPress 4.6
Blogging has become an essential element for most websites these days. Blogs are a great way of adding value to your customers with tips and advice, sharing your latest news, and personal stories like what’s going on behind the scenes in your business are all part of the getting to ‘know, like and trust’ leg of the buying journey.
Blogs also contribute towards your SEO (Search Engine Optimisation), fresh new content is a positive SEO signal for Google and other search engines and a blog post is an easy way to add new content to your site.
She’s American so she starts “Did y’all know that you can use your own domain as a redirect service?”
What this means is that you can create branded urls with your website domain to redirect to other web pages. For example my website domain is www.yourmarketingspecilaist.co.uk and if I wanted a url for my social media accounts branded with my domain I could set up yourmarketingspecialist.co.uk/facebook or yourmarketingspecialist.co.uk/twitter
Getting found on Facebook is the same as getting found on Google. In that you are limited by organic reach. Facebook, like Google wants you to pay in order for your target market to find your business. But they even want you to pay so that your customers can see your content, that’s right… they want to charge you for showing your posts to your customers. That’s why we are all considering Facebook ads right, because not enough people are seeing the posts on our business page.
So remember anything Facebook does, it does out of
It’s all about the money, money, money.
So the news that Facebook are changing the rules (as they are want to do) and seem to be phasing out the 20% text rule on ads makes me question why, and why does it matter?