Marketing Surgery

Personalised 1:1 Marketing Support

from an experienced marketing professional without the guru celebrity price tag

When you have a specific question or challenge in your business that needs answering, it's one of those times when generic advice, group coaching or a training course just isn’t going to cut it.

You’ve searched Google, downloaded all the freebies, watched the You Tube tutorials, you might’ve even done a course. And you’ve reached a point where you just need a real human being to talk to.

You need independent advice that's tailored to your unique circumstances.

That’s what you get in a Marketing Surgery.

Marketing Surgery

One Hour Consultation Call 

60 minutes, just you and me on Zoom.  Bring your questions, problems and challenges and get 1:1 personal support.

We can dive into a specific topic or sticking point, put together a plan of action to implement a particular tactic or even get you up and running with a new tech tool or platform.

You can use the time for exactly what you need.

Marketing Surgeries are pay as go, so you can get the support you need, when you need it without having to be tied into a monthly package.

We believe that 1:1 support should be accessible to all businesses. Which is why we keep our prices below £100. The average price of a Marketing Power Hour is £99-£249, and some of the more famous online guru's charge thousands for an hour of their time. You can't even buy a self study course from some of them for less than £100!

Topics We Can Cover

The SEO Surgery
How to increase your ranking in Google searches and get more traffic to your website. We can look at how your site is currently performing, what keywords to focus on, how to optimise your content, where to get back links, set up and optimise Google My Business, how to use Yoast for WordPress and set your meta descriptions and Google snippets.

 

The Social Media Surgery
From optimising your profile to growing and engaging your audience and increasing sales, we can help you choose the right platform and get set up on Facebook, Instagram, LinkedIn, Twitter, Pinterest, ClubHouse and You Tube.

 

The Ad Surgery
Choose your ad platform and get set up with Facebook, Instagram Ads or Google Ads. Review what's working and how to optimise conversions, reduce ad spend or just get started with publishing your first ad.

 
 

The Website Surgery
Edit and update your own website, create sales pages, add a web shop to sell products, make it easy for people to sign up for emails, book a consultation call, optimise your about page or improve your customer journey and sales conversions.

 

The Email Surgery
From designing email newsletters to creating onboarding or nurture email sequences, writing email launch campaigns and setting up email automations like abandoned cart emails we can grow and nurture your audience and increase sales.

 

The Content Surgery
Blog pots, social posts, Podcasts, video content, web pages, emails. We can come up with content ideas and create a plan, review content you've already created and edit it or even write it together.

How Will You Use Your Hour?

 

The Trouble Shooter
Solving problems, understanding what's not working and why. From fixing tech and getting you unstuck to improving sales conversions and sign ups.

The Brainstormer
Get you creative juices flowing with ideas for your business from marketing campaigns and social media content to growth strategies to increase sales.

 

The Private Tutor
Personalised tutorial to guide you through the exact steps you need to take.

The Planner
Plan out launch campaigns, email sequences, social media calendars or sales funnels.

 

The Strategiser
Strategies to increase sales, increase audience engagement, launch strategies or evergreen sales funnels.

 

The Reviewer
Personalised feedback on your sales pages, emails, blogs or socials. Review what worked and what could be improved next time.

 

The Second Opinion
For a fresh perspective on your campaigns or a 2nd opinion on some advice you've been given, what you've learnt on a course or even feedback on something you've outsourced to an agency or marketing freelancer.

Is a Marketing Surgery Right for you?

If you are experiencing the symptoms below then a personalised 1:1 consultation could help you move forward towards where you want to be.

Life before a Marketing Surgery can feel overwhelming, you might feel stuck, not sure how to use online tools to create your landing pages, schedule social media or send out email campaigns. After a Marketing Surgery you will feel more confident, empowered to make decisions and more motivated and inspired. You might even find you actually WANT to do your marketing.

Marketing Surgeries have been designed for small business owners and their teams. If you run your own business and do the marketing yourself, if you outsource to a VA or even if you have a freelancer or marketing agency working with you then you can definitely benefit from some one to one time in a marketing power hour.

Even if you're a Marketing Manger in a small business, especially if you are a team of one, having a second opinion, a fresh pair of eyes or some external inspiration can be hugely beneficial.

Examples of What Can Be Achieved in a Marketing Hour

 

Clare was nervous about increasing her prices and had been putting it off for a while. Together we figured out a percentage increase that would work across all product ranges for both consumers and wholesalers. The price increase covered the increased production costs and meant that Clare was ale to bring her autistic son into the business to work with her and pay him a wage. Not only did Clare feel confident to put her prices up, she published a video on Instagram Reels about it and received some lovely replies from her customers and stockists when the email went out.

 

Helen was launching a new membership, so we created a launch plan, including an email sequence and social media posts. The plan included dates for each activity, not just when it was going out, but when each email was going to be written so it could be scheduled in advance.

 

Michaela wanted to run a Facebook Ad but didn’t know where to start. She didn’t want a course, she wanted walking through exactly what to do and where to click at every step. So that’s what we did, Michaela shared her screen and created her very first ad in Ads Manager and published it in the session.

How it Works

Booking Your Marketing Surgery

1. When you click on the Buy Now button you'll be taken directly to my online calendar to book a time slot for your hour.

2. To help you get the most out of your session you'll be asked a couple of questions about what you want to get out of our hour together.

3. Then you'll be asked to pay by credit or debit card or PayPal.

4. You'll receive an immediate email confirmation for your booking.

 

Before Your Marketing Surgery

1. Make sure you put your Marketing Surgery appointment in your diary and add to your outlook/gmail calendars using the link in your confirmation email.

2. You will receive an email reminder 24 hours before your appointment and another one an hour before we start. All emails will include the Zoom link for your session.

 

Getting the Most Out of Your Marketing Surgery Hour

1. Write down any questions you want to ask.

2. Be logged into your social media accounts/email software/website/ads manager so that you are ready to share your screen and not wasting time searching for passwords.

3. Have any documents you'd like to review open and ready to screen share wo you're not wasting time searching for files.

4. Make sure you have everything you need nearby; notebook and pen, glass of water or cup of tea.

5. Be on time. The Zoom waiting room will open a couple of minutes before your appointment time.

How Much is a Marketing Surgery

We believe that 1:1 support should be accessible to all businesses. Which is why we keep our prices below £100. The average price of a Marketing Power Hour with other consultants is £100-£300. (Unless you want a 1:1 with a more famous influencer style consultant, then the price could run into the thousands. You can't even buy a self study course from some of them for less than £100!)

Your Marketing Specialist has been running Marketing Surgeries since 2016, before Power Hours were a thing. The price has purposely been kept low to make these sessions accessible to small businesses because sometimes we need a personalised level of support that just can't be found in free resources or training courses.

The price of  1:1 consultations are usually calculated based on the years of experience, level of qualification or certification, quality of expertise of the consultant. But in this case the price has been set to enable the smaller business community to access professional expertise that otherwise could cost prohibitive for smaller budgets. Even with the rising costs of inflation and energy the price will be kept below £100  for as long as possible to continue to support small businesses.

And it's not just a sneaky £1 below one hundred, our Marketing Surgeries are £85.

Plus, Marketing Surgeries are pay as go, so you can get the support you need, when you need it without having to be tied into a monthly package.

 

Buy Now - Book Later

The number of Marketing Surgery sessions available per month is limited. Priority is given to people who book an appointment online or buy in advance. If you want to lock in a Marketing Surgery but aren't ready to book a date yet, you can buy now and book an appointment later in the year. Your purchase will be valid until 31st December 2022. So if you've got a launch coming up later in the year you know you will need help on, or you want to lock in a session for your 2023 marketing planning use the Buy Now button and purchase a Marketing Surgery from the online shop. We'll email you with details of how to book your session after your purchase.

Why Choose Your Marketing Specialist

✔️CIM Qualified (Chartered Institute of Marketing)

✔️18 years of marketing experience

✔️Industry expertise: retail, hospitality, leisure, health and wellbeing, FMCG, transport, manufacturing and construction

✔️Worked with global brands including Staples, Damart, Portakabin, Butterkist popcorn, Barratt sweets, Best Western Hotels

✔️Helped over 750 small businesses from Accountants to Zumba teachers and everything in between

✔️Award winning marketing services, "Stonkingly Good" marketing specialist and highly commended marketing consultant

✔️Invested over £14,000 and over 350 hours of professional development during 2020-2022

Your Marketing Specialist is Louise Mason a CIM qualified marketing professional with over 15 years of experience both online and offline in B2B and B2C markets.  Louise brings a wealth of knowledge across a breadth of industries with local and global brands. Since 2016 she has helped over 750 small business owners implement strategic marketing activities to grow their businesses.

As an independent Marketing Consultant Louise provides solutions and recommendations based on your unique business circumstances. Unlike consultations with marketing agencies who might be trying to sell you the solutions they offer, Louise will clearly lay out all the options available to you and help you choose the best solution for your business.

Louise is not a celebrity online guru, she will not be showing you how she made £x with a specific tactic that might not work for your business. She will daw upon her knowledge and expertise to help you develop a strategy that works for you.

Refund and Cancellation policy

You can reschedule or cancel your Marketing Surgery using the link in your confirmation email up to 24 hours before your appointment.

If you can't make your appointment due to extenuating circumstances and need to cancel less than 24 hours before your session please email louise@yourmarketingspecialist.co.uk. If you don't show up to your session you will still be charged the full amount and may not be entitled to schedule an alternative date.

If for any reason Your Marketing Specialist needs to cancel your Marketing Surgery you will be offered the choice of a full refund or reschedule to an alternative time or date.