Networking is an important part of the marketing mix. Meeting people face to face helps develop the 'know-like-trust' factor. And with so much business coming from referrals and word of mouth marketing, the more referrers you have in your network the more visible your business can become.
With networking often comes an opportunity for learning, this month I'm giving marketing talks and free marketing surgeries at events in the York area. I also like to build relationships with a social aspect of networking so i'll be joining in lunches, curry nights and birthday celebrations.