What would you spend your money on?

If you had £699 to spend what would you spend it on?

I'd spend it on a luxury spa break. Or chocolate.

I guess the question really should be if you had £699 to spend on marketing, what would you spend it on? 

Let me tell you about my friend Sally. Sally campaigned in the local elections earlier this year. She had a small marketing budget. And it went on a few thousand flyers. But then it took teams of people to take to the streets to deliver them. Upping the marketing budget in terms of time and effort.

How effective is flyering? It’s largely an unknown, we don’t know how people react to finding a flyer on their doormat, if they read it, keep it or bin it. Unless you happen to be delivering a leaflet to next door when someone returns home and takes great pleasure in ripping your flyer up in front of you face. OK that’s the extreme. But it did happen to Sally! Typically, the conversion rate of a flyer is less than 1%. For every 1,000 leaflets you might get 10 enquiries and if you are lucky 30% of those convert into a new customer.

What’s the alternative?

You might be thinking email marketing and social media. But remember those email stats from the webinar?
20% average email open rates, and the most effective social media posts being other buyer's reviews.  So, you won't be surprised to know that I’d spend that money on retention marketing. I would invest that budget in keeping my customers coming back for more.

If you’ve calculated your customer lifetime value then you’ll know how much a customer is worth and how much you can spend to attract a new customer. So, with £699 to spend, how many new customers would you be able to attract? Remember, I told you about one of the companies I’ve worked with spends £100 to acquire each new customer. So that could be 7 new customers.

But how would you like to have 14 existing customers purchasing from you instead? People who have already bought from you two or three times before have a 45-54% chance of purchasing again. But not only that they are also more likely to spend more. Either upgrading to a higher ticket product or service or increasing the average number of products or services they buy. For me it’s a no brainer. That’s why I’m running RETAIN – a 12 week programme to help you create the retention marketing campaigns you need in your business to keep customers coming back for more.

This is the first time I’m running a 12 week live support programme so as a thank you to first people to join me I am offering an exclusive beta price of £699. I only have 5 places left at this price. Then the programme goes up to £1,299 at full price. For less than £60 per week you will get group training and 1:1 support to implement a retention marketing strategy in your business.

 

What are you waiting for?
If you’ve got any questions about RETAIN or if developing a retention marketing strategy is right for you then book in a call with me using this link https://marketingcall.as.me and let's have a chat.

Or would you rather knock on the door of a stranger?


Wanted: Your Opinions

Yesterday I was talking to a small business owner about the Return on Investment of their marketing activity. I was really surprised when they said that they didn't measure this because they don't do any paid ads, all their marketing is organic.

The thing is, all that organic marketing activity isn't free. There's graphic design or web design costs, there might be email software costs or social media scheduling tools you pay for. Networking costs and business cards, promotional flyers. The list is never ending. Even if you don't actually spend any money on these activities there's still the cost of your time. I know that this lady invests a lot of time into creating her own landing pages, writing and sending email campaigns, and her Instagram feed is on point. But without measuring the ROI she doesn't know which of those activities are most worthwhile.  

Which got me asking the members of Your Marketing Lounge "Do you know the ROI of your marketing efforts?, What's the ROI of spending one hour on social media or one hour sending out emails?"

And I want to know more. I want to know more about small businesses attitudes to marketing, if you have a marketing strategy or not. As part of my mission to help 1,000 businesses do better smarter marketing, I thought I'd better find out the current state of play. Just like we can't get directions in our sat nav if we don't know where we are going, we can't get them if we don't now where we are starting from either. 

Help me understand where businesses like yours are starting from by spending 5 minutes filling in the marketing survey. 

As a thank you I will enter you into a draw to win a bottle of Champagne and a half day Marketing Strategy Review worth over £300.

And if you agree to be contacted based on your answers I will provide a tailored follow up with resources or services which could help you solve you biggest marketing challenges.


begin with the end in mind

Begin with the end in mind

If you don't put your destination into your sat nav, it can't give you directions.

Before we work on attracting and converting more customers, we need to keep customers coming back for more.

If our end goal is to build a sustainable business, we need strong foundations.

That’s why I’ve launched RETAIN as my first programme.

Beginning at the end.

What's your end game?

begin with the end in mind

Ready to keep your customers coming back for more?

Get off the feast and famine roller-coaster of constantly trying to attract new customers and create a sustainable business with scalable, repeatable retention marketing campaigns.


Keep your customers coming back for more

In yesterday’s webinar I revealed the one strategy you are missing to make more money with your marketing.Today I am sharing with you how I can help you put that strategy into action in your business.

I have developed a unique live support programme to walk you through the 9 steps of retention marketing. Together we will create your retention strategy and implement it.

I haven’t seen a course or programme like it. Most courses focus on getting visible, growing lists, generating leads, and converting those leads into sales. But we are going to mine the real gold in your business – your existing customer base. I truly believe this is where the gold lies. It is the central point of creating a sustainable business. Customers who continually purchase.

Then, when you come to grow and scale your business, attract and convert those new customers you know they will be well looked after. Every new customer will enter your marketing process and start the journey that supports them through their buying lifecycle and lifetime as a customer wit you.

How would it feel to:

✔ Have customers repeatedly purchase from you with ease

✔ Be marketing to people who actually want to hear from you

✔ Not have to be posting on social media every day

✔ Not be wasting money on ads that don’t work

✔ See a direct return on investment where marketing brings in sales revenue

✔ Know that your marketing is working

I bet it would feel pretty good!

And you're in luck, because that is exactly what my new programme RETAIN teaches and gets you implementing!

RETAIN is an online programme delivered through a combination of 9 video training masterclasees and 3 Online Implementation Days. Support will be provided through a private Facebook community and 3 individual progress calls with me. Something I’ve found most programmes don’t offer, especially not in this price bracket.

I’ll be here to make sure you get the support you need, not just to learn, but to also apply what you learn to your individual business and put what you learn into action in a way that works best for you.

Are you ready to keep your customers coming back for more?

I have an exclusive, never to be seen again offer for you. This is programme is worth nearly £6000 if you wanted to worked with me one on one. Next year I’ll be introducing the programme at £1,299. But for you, for this first intake of participants, you can join RETAIN now for the beta price of just £699.

Why only £699? Because we are in beta, testing platforms like Zoom and building a brand new Marketing Vault for you to use. I am offering you this tremendous value deal as a way of saying thank you in advance for your patience with tech gremlins should they arise! But also as a thank you for working with me and being a part of my community over the last few years. 

I would absolutely love to have you on the RETAIN programme, book a call in so we can have a chat about how it can work for you and your business. 2 spots have already been snaffled up, so don’t leave it too long to get in touch.


bowl of cornflakes

Flashback to my very first webinar

As I was tucking into my bowl of cornflakes this morning I had flashback to running my very first webinar back in 2012. I was way out of my comfort zone and feeling like a fool for agreeing to host the online marketing training for our supply partners in the hospitality and healthcare industries. To make matters worse someone from Kellogg’s had registered. That’s right the Kellogg’s of Kellogg’s cornflakes – what could I possibly teach someone from Kellogg's about marketing?! Turns out there was something. The feedback from all attendees was so positive that this one webinar turned into a mini series!

So I was feeling quietly confident the last time I did a webinar.  I was a little rusty sure, but all was going well until we ran into major tech issues. What a nightmare. But once we got back in the groove the result was apparently pretty slick and I've had awesome feedback like…

"It made so much sense and really got to the nitty-gritty of effective marketing. Louise has a great way of explaining things, I was already aware of this strategy but wasn't implementing, now I will be changing that behaviour!"

and

"I can highly recommend this webinar, it has enabled me to completely re-think a significant part of my marketing activity, I feel like a huge weight has lifted. Thank you for your insights Louise." 

Did I mention this was only last month? And that my next webinar is this Thursday. It's exactly the same one - just hopefully without the tech issues this time!  

I'd love it if you can join me. It's at 11 o'clock so bring a brew and your favourite elevenses treat. (Not that the idea of bringing your own elevenses influenced the time at all...)

Can't join live?
As long as you register, you'll get access to the replay afterwards. The you can enjoy any time of day with your favourite tipple or snack. Or is it just me that uses webinar training as an excuse to snack? 

I hope to see you on Thursday or 'see you' on the replay!


hands up if you want more customers

Hands up if you want more customers!

This time last year I was at an event and the speaker asked us to put our hands up if we wanted more customers. And the sentiment was that we should all be putting our hands up. That we should all be wanting more new customers. As if new customers is the symbol of a successful business.

But I didn't want any more new customers.

I didn’t put my hand up.

Everyone looked at me like I was a wierdo.

Want to know why I didn’t want any new customers?

Join me in this webinar on Thursday where I’ll reveal all and show you the One Strategy you are Missing to Make More Money with your Marketing.

In this FREE webinar you will learn:

How to make sales without spending a penny on advertising

Forget about throwing tons of cash at Facebook ads in the hope of finding new customers. We'll show you how to use your marketing to make more money.

Where to spend your marketing budget for the most impact

Stop wasting time and money in your business and focus on the marketing activities that will bring you more bang for your buck.

How to maximise the lifetime value of your customers

So you don't have to be reliant on the feast and famine roller coaster of constantly finding new customers for your business.

You can make more money with your marketing

By creating a sustainable business with repeatable, scalable marketing campaigns.

The great thing about webinars is that if you can't join live, there is a replay! So as long as you register, you'll get access to the replay afterwards.

I hope to see you on Thursday or 'see you' on the replay!

I attended Louise's webinar "The One Strategy you are Missing to Make More Money with your Marketing" and it made so much sense and really got to the nitty-gritty of effective marketing. It was something I was already aware of but with all things wasn't implementing. Now I know the facts and figures I will be changing that behaviour! Louise has a great way of explaining things that helps me (as a dyslexic with short-term memory problems) to remember what has been shared."

-Viv, York


The One Strategy you are Missing to Make More Money with your Marketing

When I started my business, I set out on a mission to help 1,000 business do better smarter marketing. Being over halfway to achieving that target I started to realise that a lot of the companies I was working with were making the same mistakes with their marketing. People often come to me when their marketing isn't working. People who are wasting money on Facebook ads, people who are struggling to find new customers. People who feel like they are running flat out on the hamster wheel with little reward for their efforts.

Combined with the number of internet experts who tell us that to be successful we should have large email lists, we should be visible on all the socials, we should have long queues of new customers battering down our doors to buy from us. And if we don't we feel like a failure. You might have even succumbed to buying a course that shows you how to hit these magical heights by following a formula or framework that worked for said expert. Only to find that it didn't work for you, because your business is different. I hear you. I feel your pain.

And I want to tell you that you are not a failure. I am currently working with several companies who do not have huge email lists, who do not have large social media followings, who aren't even actively recruiting new customers. And they are successful. Very successful.

What's their secret?

It's not a secret at all, it's just not sexy and glamorous enough for the internet experts to be clamouring about. And it won't make you internet famous. But it will make you more money.

Last month I hosted a live webinar where I shared this one strategy that businesses are missing to make more money with their marketing. The feedback has been so good, and people are seeing immediate results from making small changes to their marketing from what they learnt on this webinar that I've decided to run it again next week. It's too good to keep to myself and since you missed the first one I wanted to make sure you had another opportunity to join us.

I would love it if you can join me on Thursday at 11am to discover the One Strategy you are Missing to Make More Money with your Marketing.

In this free webinar you will learn:

● How to make sales without spending a penny on advertising
● Where to spend your marketing budget for the most impact
● How to maximise the lifetime value of your customers

The great thing about webinars is that if you can't join live, there is a replay! So as long as you register, you'll get access to the replay afterwards.


Marketing Musings Podcast with Louise Mason

What I’ve learnt helping over 500 business with their marketing

Marketing Musings Episode 32

When I started my business I set out on a mission to help 1,000 business do better smarter marketing. Now I am over halfway to achieving that target and I wanted to share some of my learnings with you. In this episode you will hear about some of the mistakes that companies are making with their marketing and how it’s changing the way I work to help you make more money with your marketing.

***SHOWNOTES***

Share your thoughts on today’s action in Your Marketing Lounge

>>Subscribe on iTunes<<

Resources mentioned in this episode

>>Register for the Webinar:The One Strategy you are Missing to Make More Money with your Marketing
>1000 True Fans by Kevin Kelly
>What Got You Here Won’t Get You There by Marshall Goldsmith

Other episodes you might be interested in

Episode 1: Be kinder in your marketing
SEO Day 1: One way to dominate Google in 2019
SEO Day 2: Set your SEO benchmark
SEO Day 3: Which keywords is your website ranking for?
SEO Day 4: Finding the right keywords to rank for
SEO Day 5: How to optimise your website for your keywords
SEO Day 6: But aren’t keywords dead?
SEO Day 7: Everything else you need to know about SEO
Episode 30: Marketing for Starting Again

Share this episode on social media

www.yourmarketingspecialist.co.uk/marketingmusings32
#marketingmusings


Marketing Musings Podcast with Louise Mason

Marketing Musings Episode 31

Creating strong consistent messaging for different social media platforms

Join us for today’s podcast episode where I’m answering Sally Duffin’s questions about creating strong consistent messaging for different social media platforms. I asked my Facebook group “what is the biggest marketing challenge you are facing in your business right now?” And I loved this challenge because it specifically mentions tailoring content to different social media platforms. Every social media network is different, Twitter for conversations, Instagram for imagery, LinkedIn for networking and even within Facebook the purpose of business pages personal profiles and groups are different. You don’t want to be posting the same message to all platforms at the same time.

We also explore what makes content relevant to your audience, the benefits of creating evergreen content, how chunking your content into campaigns can help with consistency and the power of repurposing.

What was really interesting for me in this episode is that after 10 yeas of running a nutritional clinic and working with clients 1:1 Sally’s business is pivoting. Just like Juliet in Episode 30 Sally is having a change of direction with her business and brought part b of her question to the table…“How do I send a different message to the audience I’ve already got and hope they don’t leave?” So we get to dig into how much is the core messaging changing, and what it really means if someone wants to leave your community because the content or the service you offer isn’t the right fit for them.

***SHOWNOTES***

Share your thoughts on today’s action in Your Marketing Lounge

>>Subscribe on iTunes<<

Resources mentioned in this episode

>MissingLettr
Start a free trial of MissingLettr to start scheduling distribution of your blog posts across social media
>Hootsuite
Create a free Hootsuite account to start scheduling your social media

Where to find Sally Duffin, Nutrition in York

Sally Duffin Nutrition in York

>Website: www.nutritioninyork.co.uk
 
>Facebook: Nutrition in York
 
>Facebook Group: Nutrition in York
 
>LinkedIn: Sally Duffin

Other episodes you might be interested in

>Episode 30: Marketing for Starting Again

Blog posts you might be interested in

>Creating Content that Connects and Converts
>3 Principles of Content Marketing
>7 Things to be
 

Share this episode on social media

www.yourmarketingspecialist.co.uk/marketingmusings31
#marketingmusings


Marketing Musings Podcast with Louise Mason

Marketing Musings Episode 30

Marketing for Starting Again

The Marketing Musings podcast is back! I asked my audience what is the biggest marketing challenge you are facing in your business right now? And today we explore Juliet’s challenge on starting all over again.

When your business evolves or pivots, closes down and starts up as something else entirely how do you get started again with your marketing?

The answers are in this episode along with a checklist to work though for anyone who feels like they are starting again.

>>Download Your Starting Again Marketing Checklist

***SHOWNOTES***

Share your thoughts on starting again with your marketing in Your Marketing Lounge

>>Subscribe on iTunes<<

Starting Again Marketing Checklist

Resources mentioned in this episode

>>Download Your Checklist to Starting Again with Your Marketing
>>Sign up for Aspire Alerts to be the first to know when this brand new marketing programme opens.
>>Book a Marketing Call to find out how I can help you with your marketing
>>Discover the Marketing Implementation Workshops

Other episodes you might be interested in

>Episode 1: Be Kind in your Marketing
>>Episode 2: How to Ask People to Follow You on Social Media
>>Episode 3: Monitor Your Marketing Efforts with Google Analytics
>>Episode 4: Getting More Customers
>>Episode 10: Winnie the Pooh on Success and Marketing
>>Episode 13: One Way to Dominate Google in 2019
>>Episode 20: What are your strengths?
>>Episode 27: 10 Marketing Trends for 2019
>>Episode 28: How to build a website

Share this episode on social media

www.yourmarketingspecialist.co.uk/marketingmusings30
#marketingmusings