York Networking June

York Networking June 2017

Networking is an important part of the marketing mix. Meeting people face to face helps develop the 'know-like-trust' factor. And with so much business coming from referrals and word of mouth marketing, the more referrers you have in your network the more visible your business can become.

With networking often comes an opportunity for learning, this month I'm giving marketing talks and free marketing surgeries at events in the York area. I also like to build relationships with a social aspect of networking so i'll be joining in lunches, curry nights and birthday celebrations.

This is where you can find me throughout June

Read More


Yorkshire Leading Ladies June Meeting

Better Smarter Blogging

I'm delighted to have been asked to be the guest speaker at the Yorkshire Leading Ladies June meeting at the Regen Centre in Riccall on Tuesday 13th June.

By popular request the topic will be blogging! Blogging is just one of many online tools you can use to promote your business. We'll explore how you can strategically use blogging as part of your marketing mix to attract, convert and keep your customers. 

Read More


Pocklington Pop Up Business Cafe

Free Marketing Advice

I’m delighted to be one of the experts on hand at the Pop Up Business Café in Pocklington on Thursday 15th June. Along with 6 other local business experts we have volunteered to have our brains picked, to share our expertise, and give free practical answers to questions on a range of business topics.

Read More


292 businesses helped April

Monthly Marketing Review: April

Every month I make sure I create time to review my marketing activity and monitor the progress of my mission to help 1,000 businesses.

During April I helped 5 new businesses bring my total to 292 businesses helped. I know what you are thinking… only 5? Five sounds like a low number when there’s still 708 to go and only 8 months of the year left! But this month I have been focusing my activities on servicing my existing clients and converting some potential customers. (I can’t say too much about them but there are some exciting proposals in the works.)

Read More


Are Facebook Groups Dying?

Is this the beginning of the end for Facebook Groups? Today I’ve just seen another owner of a huge and hugely successful Facebook group announce that they are closing down their Facebook community later this year. Some of the big players in Facebook Groups are calling time on their groups with the aim of moving their communities over onto new platforms, with paid membership subscriptions. So I have to ask if Facebook Groups for business are a dying trend? Especially since some of the entrepreneurs that are closing their groups are the very same ones who encouraged us all to start Facebook Groups in the first place.

Read More


How to Reach your Preferred Audience with your Facebook Posts

In my role as a Marketing Specialist I talk about attracting the right people to your business so that you can convert them into repeat customers. In fact, just yesterday at the York Meet Up run by Tailormade Conferences I was talking about how important it is to get the right message to the right people as part of your marketing strategy. We talked about the different ways you could segment your customers and talk to them differently based on their interests or demographics. So, I was pretty pleased when I discovered this new Facebook feature to optimise your audience for Facebook page posts.

Read More


York Networking May 2017

Networking is an excellent way of building up your brand visibility. It gives you the opportunity to test your message out loud and watch how people react so that you can then tweak your message over time. Networking is a long game, when I first started networking it took nearly 6 months to build up relationships before I received any referrals. But all that networking has paid off – I’m delighted that I’ve been invited to be the guest speaker at the Tailormade Networking on 4th May.
Read More