Where I’m networking in York in May

I feel like a bit of a networking queen after attending 11 networking events last month. I set myself a visibility objective for the month of April to become known for marketing strategy and to promote my upcoming email marketing workshops. I’m taking it a bit easier this month as I'll be preparing for and running said workshops but I've still got 6 networking events planned so, it’s not like I’m exactly ready to hang up my crown! This is where I will be this month…

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April Wellbeing Meet Up

As a lover of massages, and a fan of alternative, holistic and wellbeing therapies I'm thrilled to be invited as a guest to the York Wellbeing Meet Up this month. And since I love answering marketing questions I'll be taking questions over coffee during the meet up. I've worked with a wide range of wellbeing practitioners including nutritional therapists, massage therapists, aromatherapists, reflexologists, acupuncturists, chiropractors, yoga, Pilates and zumba teachers, reiki masters and other spiritual or healing based business owners. 

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York Pop Up Business Cafe

I'm delighted to be returning as one of the experts at the How's Business Pop Up Business Cafe. I'll be joining 6 other local business experts at The Natural Entrepreneurs Workspace in York on Wednesday 25th April and we'll be on hand to answer questions about Websites, Marketing, Social Media, Raising Finance, Tax & Accountancy, and Business Start-up and Growth.

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Where am I Networking in York in April?

April is all about networking for me. My marketing objective this month is increasing my visibility, becoming known for marketing strategy and promoting my workshops (along with meeting lovely people, enjoying the odd glass of wine and having some fun along the way).

If networking is something you’d like to do more of but don’t know where to start, if you want to try a new networking group or just want to know where you can catch up with me for a chat then you are welcome to join me at any of the following events in York and surrounding area. Read More


smart leaders sell podcast with Jessica Lorimer and Louise Mason

When Does Marketing Become Sales?

Episode 40 The Smart Leaders Sell Podcast with Jessica Lorimer

Often people blur the lines between sales and marketing and get confused as to when the marketing activity stops and the sales process begins.

As Jessica Lorimer 's guest on the Smart Leaders Sell podcast I asked the juicy question "When does marketing become sales?"  We discuss the differences between sales and marketing in this episode and Jess breaks down exactly when the sales process starts, and what’s considered marketing to get the customer to that point in the process.

A good marketer will bring you the best leads possible”

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cup of coffee and newspaper

The First British Example of Content Marketing

Although we think content marketing is brand new, telling stories to attract, convert and keep customers is actually one of the oldest marketing disciplines. The Content Marketing Institute (CMI) dates content marketing back to 1732 when Benjamin Franklin published his first almanac.

But is there an even earlier example of content marketing? Was Benjamin Franklin the first to produce a publication to promote his business? Franklin spent 2 years in England at the beginning of his career learning the print trade in London’s printing houses. Could there be an earlier example of content marketing in England in the 1700s? When was content marketing first used in England? These were the questions I was asking as I set off on my quest to find the earliest example of British content marketing. 

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