What would you spend your money on?

If you had £699 to spend what would you spend it on?

I'd spend it on a luxury spa break. Or chocolate.

I guess the question really should be if you had £699 to spend on marketing, what would you spend it on? 

Let me tell you about my friend Sally. Sally campaigned in the local elections earlier this year. She had a small marketing budget. And it went on a few thousand flyers. But then it took teams of people to take to the streets to deliver them. Upping the marketing budget in terms of time and effort.

How effective is flyering? It’s largely an unknown, we don’t know how people react to finding a flyer on their doormat, if they read it, keep it or bin it. Unless you happen to be delivering a leaflet to next door when someone returns home and takes great pleasure in ripping your flyer up in front of you face. OK that’s the extreme. But it did happen to Sally! Typically, the conversion rate of a flyer is less than 1%. For every 1,000 leaflets you might get 10 enquiries and if you are lucky 30% of those convert into a new customer.

What’s the alternative?

You might be thinking email marketing and social media. But remember those email stats from the webinar?
20% average email open rates, and the most effective social media posts being other buyer's reviews.  So, you won't be surprised to know that I’d spend that money on retention marketing. I would invest that budget in keeping my customers coming back for more.

If you’ve calculated your customer lifetime value then you’ll know how much a customer is worth and how much you can spend to attract a new customer. So, with £699 to spend, how many new customers would you be able to attract? Remember, I told you about one of the companies I’ve worked with spends £100 to acquire each new customer. So that could be 7 new customers.

But how would you like to have 14 existing customers purchasing from you instead? People who have already bought from you two or three times before have a 45-54% chance of purchasing again. But not only that they are also more likely to spend more. Either upgrading to a higher ticket product or service or increasing the average number of products or services they buy. For me it’s a no brainer. That’s why I’m running RETAIN – a 12 week programme to help you create the retention marketing campaigns you need in your business to keep customers coming back for more.

This is the first time I’m running a 12 week live support programme so as a thank you to first people to join me I am offering an exclusive beta price of £699. I only have 5 places left at this price. Then the programme goes up to £1,299 at full price. For less than £60 per week you will get group training and 1:1 support to implement a retention marketing strategy in your business.

 

What are you waiting for?
If you’ve got any questions about RETAIN or if developing a retention marketing strategy is right for you then book in a call with me using this link https://marketingcall.as.me and let's have a chat.

Or would you rather knock on the door of a stranger?


bowl of cornflakes

Flashback to my very first webinar

As I was tucking into my bowl of cornflakes this morning I had flashback to running my very first webinar back in 2012. I was way out of my comfort zone and feeling like a fool for agreeing to host the online marketing training for our supply partners in the hospitality and healthcare industries. To make matters worse someone from Kellogg’s had registered. That’s right the Kellogg’s of Kellogg’s cornflakes – what could I possibly teach someone from Kellogg's about marketing?! Turns out there was something. The feedback from all attendees was so positive that this one webinar turned into a mini series!

So I was feeling quietly confident the last time I did a webinar.  I was a little rusty sure, but all was going well until we ran into major tech issues. What a nightmare. But once we got back in the groove the result was apparently pretty slick and I've had awesome feedback like…

"It made so much sense and really got to the nitty-gritty of effective marketing. Louise has a great way of explaining things, I was already aware of this strategy but wasn't implementing, now I will be changing that behaviour!"

and

"I can highly recommend this webinar, it has enabled me to completely re-think a significant part of my marketing activity, I feel like a huge weight has lifted. Thank you for your insights Louise." 

Did I mention this was only last month? And that my next webinar is this Thursday. It's exactly the same one - just hopefully without the tech issues this time!  

I'd love it if you can join me. It's at 11 o'clock so bring a brew and your favourite elevenses treat. (Not that the idea of bringing your own elevenses influenced the time at all...)

Can't join live?
As long as you register, you'll get access to the replay afterwards. The you can enjoy any time of day with your favourite tipple or snack. Or is it just me that uses webinar training as an excuse to snack? 

I hope to see you on Thursday or 'see you' on the replay!


hands up if you want more customers

Hands up if you want more customers!

This time last year I was at an event and the speaker asked us to put our hands up if we wanted more customers. And the sentiment was that we should all be putting our hands up. That we should all be wanting more new customers. As if new customers is the symbol of a successful business.

But I didn't want any more new customers.

I didn’t put my hand up.

Everyone looked at me like I was a wierdo.

Want to know why I didn’t want any new customers?

Join me in this webinar on Thursday where I’ll reveal all and show you the One Strategy you are Missing to Make More Money with your Marketing.

In this FREE webinar you will learn:

How to make sales without spending a penny on advertising

Forget about throwing tons of cash at Facebook ads in the hope of finding new customers. We'll show you how to use your marketing to make more money.

Where to spend your marketing budget for the most impact

Stop wasting time and money in your business and focus on the marketing activities that will bring you more bang for your buck.

How to maximise the lifetime value of your customers

So you don't have to be reliant on the feast and famine roller coaster of constantly finding new customers for your business.

You can make more money with your marketing

By creating a sustainable business with repeatable, scalable marketing campaigns.

The great thing about webinars is that if you can't join live, there is a replay! So as long as you register, you'll get access to the replay afterwards.

I hope to see you on Thursday or 'see you' on the replay!

I attended Louise's webinar "The One Strategy you are Missing to Make More Money with your Marketing" and it made so much sense and really got to the nitty-gritty of effective marketing. It was something I was already aware of but with all things wasn't implementing. Now I know the facts and figures I will be changing that behaviour! Louise has a great way of explaining things that helps me (as a dyslexic with short-term memory problems) to remember what has been shared."

-Viv, York


The One Strategy you are Missing to Make More Money with your Marketing

When I started my business, I set out on a mission to help 1,000 business do better smarter marketing. Being over halfway to achieving that target I started to realise that a lot of the companies I was working with were making the same mistakes with their marketing. People often come to me when their marketing isn't working. People who are wasting money on Facebook ads, people who are struggling to find new customers. People who feel like they are running flat out on the hamster wheel with little reward for their efforts.

Combined with the number of internet experts who tell us that to be successful we should have large email lists, we should be visible on all the socials, we should have long queues of new customers battering down our doors to buy from us. And if we don't we feel like a failure. You might have even succumbed to buying a course that shows you how to hit these magical heights by following a formula or framework that worked for said expert. Only to find that it didn't work for you, because your business is different. I hear you. I feel your pain.

And I want to tell you that you are not a failure. I am currently working with several companies who do not have huge email lists, who do not have large social media followings, who aren't even actively recruiting new customers. And they are successful. Very successful.

What's their secret?

It's not a secret at all, it's just not sexy and glamorous enough for the internet experts to be clamouring about. And it won't make you internet famous. But it will make you more money.

Last month I hosted a live webinar where I shared this one strategy that businesses are missing to make more money with their marketing. The feedback has been so good, and people are seeing immediate results from making small changes to their marketing from what they learnt on this webinar that I've decided to run it again next week. It's too good to keep to myself and since you missed the first one I wanted to make sure you had another opportunity to join us.

I would love it if you can join me on Thursday at 11am to discover the One Strategy you are Missing to Make More Money with your Marketing.

In this free webinar you will learn:

● How to make sales without spending a penny on advertising
● Where to spend your marketing budget for the most impact
● How to maximise the lifetime value of your customers

The great thing about webinars is that if you can't join live, there is a replay! So as long as you register, you'll get access to the replay afterwards.


Marketing Musings Podcast with Louise Mason

Marketing Musings Episode 13

7 Days of SEO: One way to dominate Google in 2019

This podcast episode – the first of seven in this series – reveals one thing you can do to dominate Google. Whether you’re new to SEO or have some experience of dealing with search engines, you might be surprised how doing one relatively small thing, can actually have a large impact on your Google ranking.

Listen now to discover the one way to dominate Google in 2019.

Download your FREE SEO worksheet

>>DOWNLOAD<<<

***SHOWNOTES***

Share your thoughts on today’s action in Your Marketing Lounge

>>Subscribe on iTunes<<

Download your FREE SEO worksheet

>>DOWNLOAD<<

Guide to Google My Business

With Google indexing your website against over 200 different ranking factors, SEO can be a mine field. But there is one quick and easy thing you can do to get started that will have an immediate impact on how your website shows up in Google search engine results. And that is optimise your your Google My Business page, just follow these 5 easy steps:
1. Register and claim your My Business Account
2. List your company information like opening hours and contact details
3. Create posts just like you would on other social media platforms
4. Encourage customers to leave Google Reviews
5. Review your stats!
>>Download Your Guide to Google My Business for the full list of optimisation tips.

Resources mentioned in this episode

>>Google My Business
>>Your Guide to Google My Business

Other episodes you might be interested in

SEO Day 1: One way to dominate Google in 2019
SEO Day 2: Set your SEO benchmark
SEO Day 3: Which keywords is your website ranking for?
SEO Day 4: Finding the right keywords to rank for
SEO Day 5 How to optimise your website for your keywords
Episode 3: Monitor your marketing efforts with Google Analytics
Episode 5: What has preparing for a marathon got to do with marketing?

Share this episode on social media

www.yourmarketingspecialist.co.uk/marketingmusings13
#marketingmusings


Marketing Musings Podcast with Louise Mason

Marketing Musings Episode 3

Monitor your marketing efforts with Google Analytics

We’re on a roll with day 3 of the daily Marketing Musings. In this episode I share my musings on Google Analytics how you can use insights to make decisions in your business. Plus I give you ONE action to take today that will have an impact on you marketing (hint it has something to do with Google Analytics!)

***SHOWNOTES***

Share your thoughts on today’s action in Your Marketing Lounge

Get your tracking code at analytics.google.com

Directory listings, membership and networking sites
Women Mean Business
Natural Entrepreneurs Workspace
Give Back Works
Yell.com

Share this episode on social media

www.yourmarketingspecialist.co.uk/marketingmusings3
#marketingmusings #maketingsnotjustforchristmas


Back to Work Marketing Brunch

Back to work after the August bank holiday always seems to signal the end of the summer, the kids go back to school, we try and get things back to ‘normal’ and launch ourselves back into our business. So what better way to kick off September than with a Marketing Q&A over brunch. Plus, if you’ve been missing out on networking over the summer we’ll be encouraging conversations and connections in between questions. Read More


Monday Marketing Update – 20 August 2018

Every Monday I broadcast Live on the Your Marketing Specialist Facebook page, or you can catch the replay below, or just catch the highlights and headlines on Instagram.

This week is a bit of a quiet week with a round up of Facebook and Instagram news from the Facebook Community Boost Event in San Diego last week, Google expandable snippets and changes coming to LinkedIn Groups.

Read More


Monday Marketing Update 13 Aug 2018

Monday Marketing Update – 13 Aug 2018

Every Monday I broadcast Live on the Your Marketing Specialist Facebook page, or you can catch the replay below, or just catch the highlights and headlines on Instagram.

Today we are following up on the Google Core Update to the search engine ranking algorithm from last week and discussing how to check if your site has been affected by the update. Plus there's the usual social media updates as technology never stands still! This week there are changes to Facebook Page Templates, Reviews become recommendations and Google launches Cameos. What's a Google Cameo? Watch and find out...

Read More


Marketing Update 6 Aug

Monday Marketing Update – 6 August 2018

Every Monday I broadcast Live on my Facebook page, or you can catch the replay below, on You Tube or just check out the highlights on Insta TV.

Today there are some exciting updates to discuss as Google rolls out a core update to its search engine ranking algorithm. Plus we are talking about what's new with Google Analytics and the latest Social Media Updates and how they impact your Marketing Strategy.

Read More