About Louise

I am passionate about marketing and helping people ‘do’ better, smarter marketing. I’ll give advice to anyone who’ll listen and in my spare time you can find me on Google Hangouts, webinars or twitter chats keeping up with the latest trends, digital developments and marketing tools like Periscope and Blab. I also pick up tips and tricks from entrepreneurs around the globe from online events, forums and of course good old Facebook groups.

You could say that I’m a bit of a geek, and getting stuck into SEO techniques and implementing better systems to make the most of our marketing efforts lets my inner geek shine. I love a good spreadsheet and making sure that and marketing investment delivers a commercial return. But it’s not all dull and serious stuff – my creative side comes out to play when it comes to content marketing website design, even just crafting those 140 character tweets is enough to get my creative juices flowing.

I love to help people find solutions to their problems, whether it’s how to upload photos to Instagram or how to redirect a domain name, and if I don’t know the answer to a question I’ll try and find out, I’ll do the research, I’ll reach out to my network of marketing colleagues, business owners and entrepreneurs, developer forums and online support groups.

So it comes as no surprise to most people who know me that I’ve started my own marketing business. Not a consultancy. I am not just a consultant. I am a Marketing Specialist, I get stuck in and get my hands dirty. I won’t just tell you what you’re doing wrong, charge a bomb then walk away and leave you high and dry with no idea how to implement improvements yourself.

I want to help small business owners and entrepreneurs grow their businesses, develop relationships with their customers and move towards personalised communications rather than mass marketing and dare I say it… spam. There I said it, no one wants to waste money producing junk mail that ends up in the bin and no one wants to be spammed to the point of boredom on Facebook.

I believe that:

    Marketing is not a cost.
    It’s not a necessary evil.
    Used wisely a marketing investment can be the driving force of growth in your business.

I am happy to share my passion through teaching and passing the knowledge on to empower business owners to get a commercial return on their marketing investment through smarter marketing tactics and systems.

I can train you on systems, show you how to work technology, help you understand your business numbers, it’s not just about doing Facebook better, it’s about generating new leads, connecting with prospective ideal clients, fostering loyalty with your customers so they come back to you time and time again -putting you at the top of their list when it comes to shopping for your goods and services.

So I have passion and enthusiasm but what qualifies me to be a Marketing Specialist? More and more I am seeing people who have no formal qualification in marketing offering digital and social media services based on learning as they go and demonstrating their wins.

As Your Marketing Specialist you can be assured that I have a Professional Diploma from the Chartered Institute of Marketing, an IMBA degree (International Management and Business Administration) from the University of Reading…Oh and I have over a decade of marketing experience with companies like Portakabin, one of the UK’s top 200 Superbrands and other household names like Butterkist and Barratt, and well-known brands like Staples and Damart.

This breadth of experience across business to business and business to consumer industries takes us from fast moving consumer goods and confectionery to modular buildings, from ladies fashion to office stationery, from public traffic consultations to hotel purchasing and business growth strategies. And takes us from retail stores to mail order catalogues to e-commerce sites and gives me a whole bunch of transferable skills, strategic and commercial understanding to put me in good stead to help businesses like yours.

If you need support in marketing your business or are just generally interested in marketing topics I’d love for you to connect with me on my Facebook page or come and join my free marketing group where you can get access to support and advice and hang out with other business owners and entrepreneurs in a collaborative digital space.

Your Marketing Lounge Facebook Group from Your Marketing Specialist

You can also connect with me on Linked In to see my online CV and discover more about my professional experience in marketing roles and qualifications.