Turn Subscribers into Buyers

Inside this training, I’m going to show you:

✔ Why email is one of the simplest, most reliable ways to generate sales
✔ The one reason your emails aren’t converting into sales (it’s not what you think)
✔ Where you’re probably losing sales right now (and how to fix it)
✔How to send regular emails (without having to write a weekly newsletter)
✔ The one email most businesses are missing (that customers actually want to receive)
✔The email that shouldn’t have worked… but did (and it generated £42k)
✔ Subject line approaches that actually get emails opened

This training is for you if:
✔ You have an email list (even a small one)
✔ You feel guilty for not emailing more regularly
✔ You send emails but nobody buys
✔ You’re overthinking what to say
✔ You’re avoiding selling, it feels sleazy
✔ You’re tired of relying on social media for everything
✔ You want a simpler, more predictable way to generate revenue

And probably not for you if:
✘ You want a complicated funnel with 47 steps
✘ You’re looking for hacks, tricks, or templates to copy
✘ You’re not willing to actually send emails

What you’ll leave with:
• 5 email strategies you can implement straight away
• A clear framework to follow to write emails that sell
• A simple email system that generates sales on repeat
• The one email your customers will want to open
• The email to send when people have shown interest in buying
• One email that recovers lost sales
• A timely email so people don’t forget about you
• The confidence to hit send

Final thought
You don’t need more ideas.
You don’t need more content.
You need a way to turn the people already paying attention into people who actually buy.

This is your missing piece.

This is your exclusive invitation to join me live for the recording of the Turn Subscribers into Buyers training.

11am Tuesday 12th May

Be part of the live audience and map out your 5 emails with me and have the opportunity to ask questions so you can best apply what you're learning to your unique business circumstances.

Purchase before midnight on 10th May and I will send you the Zoom invite.

The training will then be available to watch in your log in portal within 48 hours of recording.

All times are UK time zone.

What I've learnt from supporting nearly a thousand businesses is that most people don’t need more marketing advice.
They need a space where they actually follow through.

You don’t need another course.
You don’t need another chat with your AI bestie.
You just need to get things done.

You don't need pages of notes and ideas.
You need to implement them.
In real time.
With live support.

So, what if I told you that you could work with me to get your 5 emails written and ready to send in just one week - at no additional cost?

What happens during an Implementation Week?

In addition to the core training, there will be a week of live support in the form of online co-working sessions, Q&A sessions and the opportunity to submit your work for feedback in a live review session.

All sessions are optional – dip in and out of you need. Like a pick and mix booth at the cinema.

✅ Get started with your first email and say goodbye to the fear of the blank page
✅ Get unstuck if the tech is holding you back
✅ Get feedback if you don’t know if what you’ve written is any good
✅ Get daily accountability and avoid the pitfalls of procrastination
✅ Get progress rewards along the way for every milestone you hit.

Join a community not a course, you don’t have to do it all alone, we celebrate every win, however small – are you ready to claim your place?

You choose how many emails you want to write.
5️⃣ Write all 5 and you trigger the Stonkingly Good Money Back Guarantee.
3️⃣ Write 3 emails and I’ll give you £10 credit to celebrate
✍️ Plus when you write your first draft you will unlock a secret reward!

Because that’s how we roll, we celebrate the tiny things, the small moves that generate momentum and momentum leads to big results.

But momentum doesn’t come from big.
It comes from:
• Sending the email
• Writing the bad draft
• Pressing publish when it’s not perfect

So yes…
We celebrate the tiny wins.
Because those are the ones that actually change the game.

Implementation Week 14th-22nd May

What's happening and when?

Welcome to the Implementation Week
We get the party started on Thursday with a fun welcome call to get you prepared for the week to come. Get to know each other at this mini networking party, discover how to unlock special rewards and get yourself set up for a successful implementation week.

Watch The Turn Subscribers into Buyers Training
On Friday I'll be livestreaming the pre-recorded training on Zoom if you need some extra accountability and so that you don't have to watch it alone, I'll be there in the chat to answer any questions that crop up.

But don't worry, you'll also get access to the training to watch in your own time.

Write Out Your Emails
The Writing Studio opens on Monday for a spot of co-working to knuckle down and get those emails written, put your thoughts down in a first draft and blitz the fear of the blank page.

Question Time
Based on my popular Momentum Hours, this is the place to be on Tuesday to ask any questions, brainstormm ideas, get unstuck or get inspiration from your peers. This an hour to come together and keep the momentum going.

Get Feedback
Submit your emails for feedback in our live review session on Wednesday and I'll show you how to refine and optimise your emails for conversion.

Get Ready to Send
Come to the Tech Studio on Thursday to get your emails scheduled and set up your automations. I'll be on hand if you get stuck with the tech to figure it out together in this co-working time.

Celebration Time
We gather together one last time to celebrate our progress, shine a light on our wins - however big or small. And I'll be announcing some prizes and special rewards to celebrate you all.

📅14th May Welcome Call - 11am-12pm meet your fellow implementers and discover how to get the most out of this week
📅15th May Watch Party - 11am-12:30pm watch the training together on a livestream
📅18th May Co-working - 9am-11am in the Writing Studio to get your emails written
📅19th May Live Q&A - 11am-12pm get unstuck, get inspiration, whatever you need - you can ask for it in here
📅20th May Live reviews - 11am-12pm to get feedback and tips to improve conversions
📅21st May Co-working - 9am-11am in the Tech Studio to set up your automations
📅22nd May Closing Call - 11am-12pm where we celebrate your wins and unlock your rewards

Bonus: I'm recording the training live on Zoom on Tuesday 12th May at 11am, and you're invited to join me if you sign up before midnight on Sunday 10th May.

Questions You Might Have

What if I don’t have time to write all 5 emails ?
Start with one. Choose the one that will have the most impact in your business.

What if I already have all the emails set up?
Then let’s use this opportunity to optimise them and get them delivering better results

But I can just ask AI?
Yes, yes you can. Ask AI and it will give you 5 emails to send. They won’t be the same emails that I recommend, because it forgets one of them every time. It’s a strategy that most people miss when teaching email strategies. And it will probably tell you to send a newsletter.

You can also ask AI to write your emails for you. But remember you still need the human bridge between the AI output and your audience. No one wants to buy from a robot.
Your audience subscribed to receive emails form you, if they wanted AI they’d ask their AI bestie themselves.

Do you provide email templates?
Because so many different business types attend these trainings it’s not possible to provide templates for such a wide variety of industries. Each email will come with a suggested framework/structure to follow, an AI prompt to experiment with and how to humanise it.

I’m dyslexic/don’t like writing?
Emails don’t have to be long. You can use AI to get a head start. One of the emails I recommend has just 4 words. Can you manage 4 words?
You can also dictate your emails with a voice to text app (Word even has a built in feature). The main email content can be a video. Do whatever works for you.

Do I need a large email list?
This email ecosystem will work even if you just have one subscriber, or one customer with an email address. In fact you can get started and build out your emails before you even sign up any subscribers so it's all ready. No list is too small.

About Your Host

Louise Mason is the founder of Your Marketing Specialist and a strategic marketing consultant and hybrid coach who helps businesses turn attention into revenue without relying on constant visibility or content burnout.

With over a decade of experience, she’s supported nearly 1,000 small businesses to attract, convert, and retain customers through smarter marketing systems.

Her approach is simple: popularity doesn’t equal profit but a marketing eco-system does.

Known for her practical, no-fluff style, Louise blends strategy with real-time implementation - so you don’t just learn what to do, you actually get it done.

CIM qualified (Chartered Institute of marketing) with over twenty years of experience, Louise brings a wealth of knowledge across a breadth of industries and business types from Accountants to Zumba teachers, from sole traders to multinational enterprises. She is passionate about supporting self-employed business owners and marketing teams to get more from their marketing.

Map out the 5 emails you need to stop leaking sales and start making money in 90 minutes

Popularity doesn’t equal profit.