If a picture can paint a thousand words then imagine what a video can do! Well, according to Forester 1 minute of video is worth 1.8 Million words!
Patty Kraus from Klaxon Media is known for making beautiful videos to get businesses noticed. With 30 years of TV Production experience, Patty helps businesses leverage the power of video. In fact the last one minute video produced by Klaxon Media went viral with 76,000 views in the first 24 hours!
Video can have a massive impact on your business which is why Klaxon Media are offering you the opportunity to win a one minute video to promote your business. Simply head on over to klaxonmedia.com to enter.
How Much Impact Can a 1 Minute Video Have?
That video that was viewed 76,000 times also generated 24,000 engagements on social media in likes, comments and shares. 2017 is the year of the video, social media platforms are all over video right now. The Facebook algorithm favours video, more people will see your videos in their news feed that your text, image on link posts.
Using videos on your website can help keep people engaged on your site for longer which can help your SEO ranking on Google. Time on site is one of the SEO signals Google takes into consideration in its search ranking algorithm. Likes and shares of your video from your website are also favourable SEO signals.
Product videos can help people during the decision making stage, think about the success of TV shopping channels where you can see the product in action. If you are selling online a video can help replace that tangible in store moment where you can pick up the physical product and check it out yourself. In fact 64% of consumers are more likely to buy a product after watching a video about it according to comScore. And UnBounce, a landing page provider which has powered over 250 million conversions says that having a video on your landing pages can increase conversion by 80%
And don't forget email, once you have a video produced you can maximise its use by including it in your email campaigns. Forrester found that when marketers included a video in an email, the click-through rate increased by 200% – 300%
So what are you waiting for? Enter the competition below for your chance to win a one minute video produced by Klaxon Media!