Marketing Musings Podcast with Louise Mason

Marketing Musings Episode 19

Day 7 of SEO: Everything else you need to know about SEO

Our final day of SEO and we recap our learnings plus a boat load of extras that you really need to know – even if it isn’t quite ‘everything’.

***SHOWNOTES***

Share your thoughts on today’s action in Your Marketing Lounge

>>Subscribe on iTunes<<

Resources mentioned in this episode
>Google My Business
>Seoptimer
>Semrush

Other episodes you might be interested in

SEO Day 1: One way to dominate Google in 2019
SEO Day 2: Set your SEO benchmark
SEO Day 3: Which keywords is your website ranking for?
SEO Day 4: Finding the right keywords to rank for
SEO Day 5: How to optimise your website for your keywords
SEO Day 6: But aren’t keywords dead?

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Day 7: Everything else you need to know about SEO
www.yourmarketingspecialist.co.uk/marketingmusings19
#marketingmusings


Marketing Musings Podcast with Louise Mason

Marketing Musings Episode 18

7 Days of SEO: Day 6 – But aren’t keywords dead?

In day 6 of our 7 days of SEO I answer the question posed to me in my Marketing Implementation workshop today. Timely since we’ve spent the last two days talking about keyword optimisation…

***SHOWNOTES***

Share your thoughts on today’s action in Your Marketing Lounge

>>Subscribe on iTunes<<

Paid SEO Tools in this episode

>Wordstream
>Moz

Free Tools mentioned in this episode


>Uber Suggest
>Keyword Tool Planner

Other Episodes you may be interested in
SEO Day 1: One way to dominate Google in 2019
SEO Day 2: Set your SEO benchmark
SEO Day 3: Which keywords is your website ranking for?
SEO Day 4: Finding the right keywords to rank for

Share this episode on social media

SEO Day 5 How to optimise your website for your keywords

Share this episode on social media

www.yourmarketingspecialist.co.uk/marketingmusings18
#marketingmusings


Marketing Musings Podcast with Louise Mason

Marketing Musings Episode 17

7 Days of SEO: Day 5 – How to optimise your website for your keywords

We are straight into the good stuff today with one of my favourite topics – on page SEO! Optimising your website for your keywords…

***SHOWNOTES***

Share your thoughts on today’s action in Your Marketing Lounge

>>Subscribe on iTunes<<

>>>Get the Yoast plugin for WordPress

Other Episodes you may be interested in

SEO Day 1: One way to dominate Google in 2019
SEO Day 2: Set your SEO benchmark
SEO Day 3: Which keywords is your website ranking for?
SEO Day 4: Finding the right keywords to rank for
SEO Day 5: How to optimise your website for your keywords
SEO Day 6: But aren’t keywords dead?

Share this episode on social media

www.yourmarketingspecialist.co.uk/marketingmusings17
#marketingmusings


Marketing Musings Podcast with Louise Mason

Marketing Musings Episode 16

7 Days of SEO: Day 4 – Finding the right keywords to rank for

In this episode we are diving straight into the tools and strategies for finding the best keywords to focus your search engine optimisation on.

***SHOWNOTES***

Share your thoughts on today’s action in Your Marketing Lounge

>>Subscribe on iTunes<<

>>>Find the search volumes for your keywords

Other Episodes you may be interested in

SEO Day 1: One way to dominate Google in 2019
SEO Day 2: Set your SEO benchmark
SEO Day 3: Which keywords is your website ranking for?
SEO Day 4: Finding the right keywords to rank for
SEO Day 5 How to optimise your website for your keywords

Share this episode on social media

www.yourmarketingspecialist.co.uk/marketingmusings15
#marketingmusings


Marketing Musings Podcast with Louise Mason

Marketing Musings Episode 15

7 Days of SEO: Day 3 – Which keywords is your website ranking for?

We dive straight into the tool you need to find out which keywords your website is ranking for, how many people see your website in search results and how many people actually click through to your website from a certain keyword search. All is revealed in this episode.

***SHOWNOTES***

Share your thoughts on today’s action in Your Marketing Lounge

>>Subscribe on iTunes<<

>>>Discover your keyword ranking with Google Search Console

Other Episodes you may be interested in

Episode 3: Measure your marketing with Google Analytics
SEO Day 1: One way to dominate Google in 2019
SEO Day 2: Set your SEO benchmark
SEO Day 3: Which keywords is your website ranking for?
SEO Day 4: Finding the right keywords to rank for
SEO Day 5 How to optimise your website for your keywords

Share this episode on social media

www.yourmarketingspecialist.co.uk/marketingmusings15
#marketingmusings


Marketing Musings Podcast with Louise Mason

Marketing Musings Episode 14

7 Days of SEO: Day 2 – Set your SEO benchmark

On the 2nd day of Christmas my Marketing Specialist gave to me an SEO audit tool. We talk about auditing your site in this episode.

***SHOWNOTES***

Share your thoughts on today’s action in Your Marketing Lounge

>>Subscribe on iTunes<<

>>>Audit your site with SEOPTIMER

Other episodes you might be interested in

SEO Day 1: One way to dominate Google in 2019
SEO Day 2: Set your SEO benchmark
SEO Day 3: Which keywords is your website ranking for?
SEO Day 4: Finding the right keywords to rank for

Share this episode on social media

SEO Day 5 How to optimise your website for your keywords

Share this episode on social media

www.yourmarketingspecialist.co.uk/marketingmusings14
#marketingmusings


Marketing Musings Podcast with Louise Mason

Marketing Musings Episode 13

7 Days of SEO: One way to dominate Google in 2019

This podcast episode – the first of seven in this series – reveals one thing you can do to dominate Google. Whether you’re new to SEO or have some experience of dealing with search engines, you might be surprised how doing one relatively small thing, can actually have a large impact on your Google ranking.

Listen now to discover the one way to dominate Google in 2019.

Download your FREE SEO worksheet

>>DOWNLOAD<<<

SEO is vital to ensuring the prominence of your company, products or services during a Google search. With Google indexing your website against nearly 200 different factors which affects your ranking for specific search terms or queries, you can’t influence and change every one of these factors, but you can make small and significant changes that can help. Slightly tongue in cheek today we are talking about the one thing you can do dominate Google and that’s optimise your Google My Business account.

Follow these 5 quick and easy tips can help you get the most from your Google My Business Account for a positive impact in Google search rankings.
1. Register and claim your My Business Account
2. Add in relevant company information eg. opening hours, location, phone number and add company or individual photo’s
3. Create and share social content, as you would with other social media platforms
4. Encourage customers to leave Google Reviews
5. Review your stats! From page click throughs to calls made, this can be a vital evidence of whether your company is visible to other

For more details listen to the episode or check out the shownotes below.

***SHOWNOTES***

Share your thoughts on today’s action in Your Marketing Lounge

>>Subscribe on iTunes<<

Download your FREE SEO worksheet

>>DOWNLOAD<<<

Other episodes you might be interested in

Episode 5: What has preparing for a marathon got to do with marketing?
Episode 3: Monitor your marketing efforts with Google Analytics
SEO Day 1: One way to dominate Google in 2019
SEO Day 2: Set your SEO benchmark
SEO Day 3: Which keywords is your website ranking for?
SEO Day 4: Finding the right keywords to rank for

SEO Day 5 How to optimise your website for your keywords

Share this episode on social media

www.yourmarketingspecialist.co.uk/marketingmusings13
#marketingmusings


Marketing Musings Podcast with Louise Mason

Marketing Musings Episode 5

What has preparing for a marathon got to do with marketing?

Taking it up a gear in day 5 we are talking about prepping for running a marathon (not me, I hasten to add) and your ONE action to take today when it comes to your marketing. (hint; marketing is like a marathon not a sprint).

***SHOWNOTES***

Share your thoughts on today’s action in Your Marketing Lounge

Useful Links and Resources

Find out more about Marketing Surgeries at the Marketing Clinic
Marketing Implementation workshop dates can be found in the events directory
Check out Canva.com for an online design tool for social media headers

Spy on me to check whether I’ve taken my own action today!

LinkedIn
Twitter
Instagram
Pinterest
You Tube

Share this episode on social media

www.yourmarketingspecialist.co.uk/marketingmusings5
#marketingmusings #maketingsnotjustforchristmas #marketingisforlife

And as promised, here’s me with my emojis!
Louise Mason


Monday Marketing Update 13 Aug 2018

Monday Marketing Update – 13 Aug 2018

Every Monday I broadcast Live on the Your Marketing Specialist Facebook page, or you can catch the replay below, or just catch the highlights and headlines on Instagram.

Today we are following up on the Google Core Update to the search engine ranking algorithm from last week and discussing how to check if your site has been affected by the update. Plus there's the usual social media updates as technology never stands still! This week there are changes to Facebook Page Templates, Reviews become recommendations and Google launches Cameos. What's a Google Cameo? Watch and find out...

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Marketing Update 6 Aug

Monday Marketing Update – 6 August 2018

Every Monday I broadcast Live on my Facebook page, or you can catch the replay below, on You Tube or just check out the highlights on Insta TV.

Today there are some exciting updates to discuss as Google rolls out a core update to its search engine ranking algorithm. Plus we are talking about what's new with Google Analytics and the latest Social Media Updates and how they impact your Marketing Strategy.

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