Marketing Musings Podcast with Louise Mason

Marketing Musings Episode 3

Monitor your marketing efforts with Google Analytics

We’re on a roll with day 3 of the daily Marketing Musings. In this episode I share my musings on Google Analytics how you can use insights to make decisions in your business. Plus I give you ONE action to take today that will have an impact on you marketing (hint it has something to do with Google Analytics!)

***SHOWNOTES***

Share your thoughts on today’s action in Your Marketing Lounge

Get your tracking code at analytics.google.com

Directory listings, membership and networking sites
Women Mean Business
Natural Entrepreneurs Workspace
Give Back Works
Yell.com

Share this episode on social media

www.yourmarketingspecialist.co.uk/marketingmusings3
#marketingmusings #maketingsnotjustforchristmas


Marketing Musings Podcast with Louise Mason

Marketing Musings Episode 2

How to ask people to follow you on social media

Day 2 of the advent calendar chocolate and episode 2 of the Marketing Musings podcast – I know what kind of crazy person launches a podcast to air every day in December! But here I am sharing my thoughts with you on how to ask people to follow you on social media along with ONE action to take today that could have an impact on your marketing.

***SHOWNOTES***

Share your thoughts on today’s action in Your Marketing Lounge

As promised here, are all my social media profiles – let’s connect!

Join my professional business network on LinkedIn
Chat with me on Twitter
Stalk my Insta Stories
See what’s on my Pinterest pin boards
Watch video tutorials on You Tube

Share this episode on social media

www.yourmarketingspecialist.co.uk/marketingmusings2

#marketingmusings #maketingsnotjustforchristmas


York Pop Up Business Cafe

I'm delighted to be returning as one of the experts at the How's Business Pop Up Business Cafe. I'll be joining 6 other local business experts at The Natural Entrepreneurs Workspace in York on Wednesday 25th April and we'll be on hand to answer questions about Websites, Marketing, Social Media, Raising Finance, Tax & Accountancy, and Business Start-up and Growth.

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smart leaders sell podcast with Jessica Lorimer and Louise Mason

When Does Marketing Become Sales?

Episode 40 The Smart Leaders Sell Podcast with Jessica Lorimer

Often people blur the lines between sales and marketing and get confused as to when the marketing activity stops and the sales process begins.

As Jessica Lorimer 's guest on the Smart Leaders Sell podcast I asked the juicy question "When does marketing become sales?"  We discuss the differences between sales and marketing in this episode and Jess breaks down exactly when the sales process starts, and what’s considered marketing to get the customer to that point in the process.

A good marketer will bring you the best leads possible”

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292 businesses helped April

Monthly Marketing Review: April

Every month I make sure I create time to review my marketing activity and monitor the progress of my mission to help 1,000 businesses.

During April I helped 5 new businesses bring my total to 292 businesses helped. I know what you are thinking… only 5? Five sounds like a low number when there’s still 708 to go and only 8 months of the year left! But this month I have been focusing my activities on servicing my existing clients and converting some potential customers. (I can’t say too much about them but there are some exciting proposals in the works.)

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Annual Marketing Review

As you probably know by now I’m on a mission to help 1,000 business do Better Smarter Marketing. One of the principles of Better Smarter Marketing is Analysis. And by analysis I don’t necessarily mean digging into the depths of Excel spread sheets. (although sometimes I do, I’m a bit of a geek and I do love a good spreadsheet!) But really what is mean is Review.

● Review what is and isn’t working for you.

● Review your customer numbers and where your new customers come from.

● Review your sales turnover figures and if you are on track to meet your financial goals.

● Review how much you of your marketing budget you have spent.

Every month I review my marketing activity and monitor the progress of my mission and today I’m going to share that review process with you. But since we’ve just started a new financial year I’m actually sharing a full year review – wowzers!

Marketing Mission Update

As of April 5th 2017 I have helped (drum roll please)… 287 businesses. Now let’s break that down. Because not all of these businesses are customers, in fact only 25% of them are clients that I have worked with on 1 to 1 projects, Marketing Surgeries and workshops/training courses.

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