Author: Louise
When is the best time to post on Facebook?
I just shared this link in Your Marketing Lounge to some research by Quick Sprout on the best times to post on Facebook, as there are a few night owls in there who will appreciate this (myself included!)
But it’s also an important topic to discuss because the conclusions of this research study may surprise you…The best time to post isn’t the time when the most people are online and posting. Sounds counterintuitive right? Well the research shows that when you post at the same time as everyone else you are up against a lot of competition in the news feed. And Facebook can only show so many posts – so if you’ve ever wondered why you don’t see a post when your friend does it could be because a lot of the people and pages you are following are posting at the same time as each other, and Facebook has to choose which posts you get to see in your news feed.
How to make a phone number a clickable link
Yesterday I was making dinner plans and browsing websites on my mobile, one of the sites had a clickable phone number, which when clicked opened up the number in my phone ready to call – easy peasy. The other didn’t and I ended up reading out the number to my mum to put in her phone to then read back to me to put in my phone to make the call. Slightly trickier.
It didn’t put me off calling and booking but the experience wasn’t great. Do you make it a seamless experience for your customers to contact you? You probably have a contact page, and an email address, and maybe a contact form people can fill in while they are on your site without having to open up their emails. And you probably advertise your phone number on your website too right?
But is it click to call phone number? When you click on your phone number from a mobile device does it open up the call log with the number ready to dial?
No? Then read on..
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Why you don’t need a Black Friday Sale
The world has gone crazy for Black Friday, should you ride the wave of popularity and jump on this trend or ignore it and just act like it’s a normal day?
Last year £810 million was spent on Black Friday, now hailed as the biggest shopping day of the year in UK. This American phenomenon was only brought to the UK five years ago and has sent the nation deal crazy.
This year’s predications are set to bring in £1 billion of sales – but almost exclusively on reduced price items.
In yesterday’s post 5 Myths of Christmas Marketing I ask if you can afford to compete with the retail giants slashing prices on high end electrical goods and whether a sales campaign at this time of year is in line with your business objectives.
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15 questions to ask your web designer or web developer
Before you take on any supplier you want to know exactly what you are getting for your money and web design is no different. In addition to all the usual questions you would ask a supplier when negotiating a contract like costs, payment terms and timescales for delivery there are some specific questions you should ask your web designer or web developer for clarity of what is or isn’t included in the web design. Don’t forget you should also check out their credentials, testimonials and results from their work.