Marketing Musings Podcast with Louise Mason

Marketing Musings Episode 31

Creating strong consistent messaging for different social media platforms

Join us for today’s podcast episode where I’m answering Sally Duffin’s questions about creating strong consistent messaging for different social media platforms. I asked my Facebook group “what is the biggest marketing challenge you are facing in your business right now?” And I loved this challenge because it specifically mentions tailoring content to different social media platforms. Every social media network is different, Twitter for conversations, Instagram for imagery, LinkedIn for networking and even within Facebook the purpose of business pages personal profiles and groups are different. You don’t want to be posting the same message to all platforms at the same time.

We also explore what makes content relevant to your audience, the benefits of creating evergreen content, how chunking your content into campaigns can help with consistency and the power of repurposing.

What was really interesting for me in this episode is that after 10 yeas of running a nutritional clinic and working with clients 1:1 Sally’s business is pivoting. Just like Juliet in Episode 30 Sally is having a change of direction with her business and brought part b of her question to the table…“How do I send a different message to the audience I’ve already got and hope they don’t leave?” So we get to dig into how much is the core messaging changing, and what it really means if someone wants to leave your community because the content or the service you offer isn’t the right fit for them.

***SHOWNOTES***

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Resources mentioned in this episode

>MissingLettr
Start a free trial of MissingLettr to start scheduling distribution of your blog posts across social media
>Hootsuite
Create a free Hootsuite account to start scheduling your social media

Where to find Sally Duffin, Nutrition in York

Sally Duffin Nutrition in York

>Website: www.nutritioninyork.co.uk
 
>Facebook: Nutrition in York
 
>Facebook Group: Nutrition in York
 
>LinkedIn: Sally Duffin

Other episodes you might be interested in

>Episode 30: Marketing for Starting Again

Blog posts you might be interested in

>Creating Content that Connects and Converts
>3 Principles of Content Marketing
>7 Things to be
 

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Marketing Musings Podcast with Louise Mason

Marketing Musings Episode 30

Marketing for Starting Again

The Marketing Musings podcast is back! I asked my audience what is the biggest marketing challenge you are facing in your business right now? And today we explore Juliet’s challenge on starting all over again.

When your business evolves or pivots, closes down and starts up as something else entirely how do you get started again with your marketing?

The answers are in this episode along with a checklist to work though for anyone who feels like they are starting again.

>>Download Your Starting Again Marketing Checklist

***SHOWNOTES***

Share your thoughts on starting again with your marketing in Your Marketing Lounge

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Starting Again Marketing Checklist

Resources mentioned in this episode

>>Download Your Checklist to Starting Again with Your Marketing
>>Sign up for Aspire Alerts to be the first to know when this brand new marketing programme opens.
>>Book a Marketing Call to find out how I can help you with your marketing
>>Discover the Marketing Implementation Workshops

Other episodes you might be interested in

>Episode 1: Be Kind in your Marketing
>>Episode 2: How to Ask People to Follow You on Social Media
>>Episode 3: Monitor Your Marketing Efforts with Google Analytics
>>Episode 4: Getting More Customers
>>Episode 10: Winnie the Pooh on Success and Marketing
>>Episode 13: One Way to Dominate Google in 2019
>>Episode 20: What are your strengths?
>>Episode 27: 10 Marketing Trends for 2019
>>Episode 28: How to build a website

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Marketing Musings Podcast with Louise Mason

Marketing Musings Episode 29

How much does a website cost?

Following on from our discussion yesterday about how to get started with a website, today we turn to how much websites cost and the different options available. We also talk about allocating a marketing budget for ongoing website costs for updates, changes and back ups.

***SHOWNOTES***

Share your thoughts on today’s action in Your Marketing Lounge

>>Subscribe on iTunes<<

Resources mentioned in this episode

>15 Questions to ask your web designer
>Wordpress.com
>Wordpress.org

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Other episodes you might be interested in

How to build a website


Marketing Musings Podcast with Louise Mason

Marketing Musings Episode 28

How to build a website

A question I get asked a lot is how to get started with a website, so in this episode we explore the options of website builders, the difference between wordpress.com and wordpress.org and a few other things to consider when choosing your website platform or website builder.

***SHOWNOTES***

Share your thoughts on today’s action in Your Marketing Lounge

>>Subscribe on iTunes<<

Resources mentioned in this episode

>WordPress.com
>WordPress.org
>Weebly
>Wix
>Squarespace
>1&1 website builder
>Theme Forest for theme inspiration
>Divi WordPress theme and builder
>Woo Commerce for WordPress
>Magento ecommerce platform
>Shopify ecommerce platform
>Stripe for online payments
>Yoast SEO plug in for WordPress
>Pop Up Ally plug in for WordPress

>15 Questions to ask your web designer

Other episodes you might be interested in

SEO Day 1: One way to dominate Google in 2019
SEO Day 2: Set your SEO benchmark
SEO Day 3: Which keywords is your website ranking for?
SEO Day 4: Finding the right keywords to rank for
SEO Day 5: How to optimise your website for your keywords
SEO Day 6: But aren’t keywords dead?
SEO Day 7: Everything else you need to know about SEO

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Marketing Musings Podcast with Louise Mason

Marketing Musings Episode 27

10 Marketing Trends for 2019

Entrepreneur.com published their ten marketing trends for 2019 yesterday, here’s my take on them to help you decide which one to focus your attention on in the new year.

***SHOWNOTES***

Share your thoughts on today’s action in Your Marketing Lounge

>>Subscribe on iTunes<<

>Read the article on Entrepreneur.com

>Read more about the fist example of content marketing in Britain

Other episodes you might be interested in

SEO Day 1: One way to dominate Google in 2019
SEO Day 2: Set your SEO benchmark
SEO Day 3: Which keywords is your website ranking for?
SEO Day 4: Finding the right keywords to rank for

Share this episode on social media

SEO Day 5: How to optimise your website for your keywords
SEO Day 6: But aren’t keywords dead?
SEO Day 7: Everything else you need to know about SEO

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www.yourmarketingspecialist.co.uk/marketingmusings27
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Marketing Musings Podcast with Louise Mason

Marketing Musings Episode 25

Are you on the Boxing Day Sale wagon?

Traditionally Boxing Day was the day that the sales started but today there’s predicted to be £1.8 billion sales on Christmas day. But is a discount sale the right thing for your business? 

***SHOWNOTES***

Share your thoughts on today’s action in Your Marketing Lounge

>>Subscribe on iTunes<<

Other episodes you might be interested in

SEO Day 1: One way to dominate Google in 2019
Are we excited for Santa?

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Marketing Musings Podcast with Louise Mason

Marketing Musings Episode 23

Live vs pre-recorded Video

This is the first pre-recorded podcast as I’ll be out Northern Soul dancing and starting the Christmas celebrations so here’s a timely discussion about live vs pre-recorded.

Which are you using in your business?

***SHOWNOTES***

Share your thoughts on today’s action in Your Marketing Lounge

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Marketing Musings Podcast with Louise Mason

Marketing Musings Episode 22

Marketing Decorations

My lack of Christmas tree and decorations got me thinking about the way we use our marketing collateral in our business. 

***SHOWNOTES***

Share your thoughts on today’s action in Your Marketing Lounge

>>Subscribe on iTunes<<

>Send me a Facebook Message to join January’s Marketing Detox

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