Yesterday I was making dinner plans and browsing websites on my mobile, one of the sites had a clickable phone number, which when clicked opened up the number in my phone ready to call – easy peasy. The other didn’t and I ended up reading out the number to my mum to put in her phone to then read back to me to put in my phone to make the call. Slightly trickier.
It didn’t put me off calling and booking but the experience wasn’t great. Do you make it a seamless experience for your customers to contact you? You probably have a contact page, and an email address, and maybe a contact form people can fill in while they are on your site without having to open up their emails. And you probably advertise your phone number on your website too right?
But is it click to call phone number? When you click on your phone number from a mobile device does it open up the call log with the number ready to dial?
No? Then read on..