Without a strategy, marketing might as well be called colouring in.
Where do you want your marketing to take you?
You can’t get to where you want to be if you don’t know where you are going. If you don’t know what you want your marketing to achieve, it's like setting off on a road trip without putting a location in the sat nav.
A lot of people confuse a marketing strategy with a marketing plan. Even the internet gurus. Especially the internet gurus. Because so many gurus these days are self-taught. Or specialise in one specific niche. Or they can only teach the one strategy that worked for them. They’ll give you their exact methods and templates and swipe files. The exact things that worked for them.
Luckily for you I don’t do that. Because I specialise in strategy. And I know what works for one business doesn't always work for another.
Skipping the strategy and moseying right on to the plan is like getting directions before you know what vehicle you’re traveling in. You wouldn’t want to cycle down the motorway or drive a lorry down a bridleway. So why would you stat posting on Facebook and sending out emails without knowing how it is going to help you achieve your business goals?
Your Marketing Strategy is what aligns your marketing objectives with your business goals. It’s what you are going to do to achieve your revenue or sales targets. Whereas your Marketing Plan is what you are going to do when and how much it will cost. Your Marketing Strategy is something which flows out of your Business Plan. It’s your why. It’s the why behind any marketing activity you do.
There is no one size fits all when it comes to marketing strategy. What works for one business might not work for the next. Strategy is the foundation of your marketing activities. The key stone in a brick archway. Without it, the whole things comes cashing down.
Not having a strategy in place is one of the biggest mistakes I see small businesses make. But winging it with a pray and spray approach will only work for so long, if it’s even working at all.
of Small Businesses don't have a digital marketing strategy
According to a survey by Smart Insights neatly half of businesses don't have a digital marketing strategy. Don't be like these businesses. Don't make this mistake. Put a marketing strategy in place to attract, convert and keep customers coming back for more.
Work with me
I work with businesses in 3 ways. Through consultancy, implementation or training. The best way to work on your marketing strategy is in a 1:1 session. Book a call with me to discuss how we can work together to develop a marketing strategy for you business.
Depending on the size and complexity of your business a strategy session can range from a 2 hour brainstorm to a full day workshop onsite with your senior management team. Book a call so we can chat through your needs.
Put your strategy into action
The measure of a good marketing strategy is in the execution. I support businesses to take action with their marketing. Either through done for you marketing services, one to one consultancy, group implementation workshops or training programmes.