Monday Marketing Update – 20 August 2018

Every Monday I broadcast Live on the Your Marketing Specialist Facebook page, or you can catch the replay below, or just catch the highlights and headlines on Instagram.

This week is a bit of a quiet week with a round up of Facebook and Instagram news from the Facebook Community Boost Event in San Diego last week, Google expandable snippets and changes coming to LinkedIn Groups.

Read More


Monday Marketing Update 13 Aug 2018

Monday Marketing Update – 13 Aug 2018

Every Monday I broadcast Live on the Your Marketing Specialist Facebook page, or you can catch the replay below, or just catch the highlights and headlines on Instagram.

Today we are following up on the Google Core Update to the search engine ranking algorithm from last week and discussing how to check if your site has been affected by the update. Plus there's the usual social media updates as technology never stands still! This week there are changes to Facebook Page Templates, Reviews become recommendations and Google launches Cameos. What's a Google Cameo? Watch and find out...

Read More


Marketing Update 6 Aug

Monday Marketing Update – 6 August 2018

Every Monday I broadcast Live on my Facebook page, or you can catch the replay below, on You Tube or just check out the highlights on Insta TV.

Today there are some exciting updates to discuss as Google rolls out a core update to its search engine ranking algorithm. Plus we are talking about what's new with Google Analytics and the latest Social Media Updates and how they impact your Marketing Strategy.

Read More


August Networking in York

August is traditionally a quiet month when it comes to networking with many local networks taking a break. Networking Every Wednesday, The Wellbeing Meet Up and Yorkshire Leading Ladies are having a rest over the summer and will be back in September. So where does that leave me networking this month? Read More


Monday Marketing Update – 23 July 2018

Every Monday I share what's going on with my week and what's new in the world of marketing over on my Facebook Page

Today we've been talking about Twitter Ad Transparency, MailChimp postcards, voice activated devices and the impact on voice search, messenger chat bots and data integration between the big social media players. Watch it below or head on over to Facebook to watch the captioned version with the sound turned off facebook.com/louiseyourmarketingspecialist/videos

Read More


Monday Marketing Update 9th July

Every Monday I share what's going on with my week and what's new in the world of marketing over on my Facebook Page and Instagram account.

Today we've been talking about LinkedIn, Facebook Ad transparency, new Google Ads (replacing AdWords) Instagram Stories and IG TV, watch below for an overview or check out the full video on Facebook.

Read More


Where I’m Networking in July

I’m kicking off July with a trip down to Birmingham for the Entrepreneurs Circle pre event networking evening on Sunday 1st July. So really getting this month’s networking off to a head start. At the event today Nigel Botterill is sharing his 3 future trends for marketing. One of those trends is that conversation is becoming the new lead generation. Conversation is one of the reasons why I attend so many networking events – because it enables me to have interesting conversations with people. Meeting people face to face shrinks the distance and gets me closer to my potential customers in a way that can’t be done online, even with live videos and community groups with strong relationships, for me there is no better way to connect than in person. So if you’d like to meet up and have an interesting conversation this is where you can find me this month. Read More


Where I’m Networking in York in June

June’s networking kicked off with the Summer Social on Tuesday. We celebrated our Woo Hoo wins over Sangria and Summer punch (or Ginger Beer and Elderflower presse) and the fabulous Helen Drye from Silver and Stone Jewellery won a bottle of prosecco for her woo hoo of 6 years in business! (winner drawn at random by Lily Denniss from Foxglove Portfolios as part of her fundraising for a trip to Peru)

The open networking and socialising format worked really well, lots of new connections were made, strawberry scones by Just Jos Catering were enjoyed, hook a duck was played and a good time was had by all! So much that it’s been requested as an annual event!

The rest of the month I can be found… Read More


How do you celebrate success?

It can be hard as a small business owner, especially if you are the only person in your business, or even if you have a freelance team it can be difficult to create a reason to bring everyone together unless there’s a reason for a big celebration.

But often it’s the small achievements that can go unnoticed or we celebrate on our own at home with a glass of bubbles. If we are lucky we can celebrate with friends of family, but more often than not they just don’t get why we are so excited by that thing in our business.  

Read More