If you prefer to read, this is roughly the transcript/what I intended to say. You might see bits that were skipped over as the nerves kicked in! #notperfect
Hi, I’m Louise from Your Marketing Specialist. And this is my first Facebook live, but I want to talk about why my first live is more about you than it is about me.
I see a lot of people dive right into doing live videos because they feel they’ve got something to say, rather than because their audience wants to hear them say it. So this isn’t about me going oooh excited I’m doing my first live. This is about how I can serve you through Facebook live video.
I’ve listened to some feedback and I hear people complaining about that hosts don’t respect their audience’s time, the sit sipping water and checking their hair waiting for people to join, because it can take a few seconds for people to get the notification and join the live broadcast. So I’m going to try not to do that -if you snooze you lose, you can always catch up with the beginning later. Now that might prove to be a rooky mistake. But let’s see.
So it’s all about you not me, but there are some reasons why I need to tell you that this is my first live is because it might affect your viewing experience. I mean there might be technical issues, it might not be perfect – it’s my first one, it’s highly unlikely to be perfect. And so for you to get the most out of this live video you need to know that I might be a bit slow reacting to comments, with me being a marketing specialist you might expect me to be more of a pro at video, slicker. But no.
The lighting isn’t great, the sound might not be great I’m hoping the content will be amazing but I might be a bit nervous, and you need to know that if you keep coming back those things will get better. Because we all get better with practice and we get better as we hone our message. Which is one of the things I wanted to talk about today.
See how I turned my message around, I made it about you not me. I thought about the things you might need to know not what I needed to tell you. You don’t need to know that my palms are sweating, and I’m worried that I’m going to forget what I wanted to say. And bumble and fluff it up.
But I told you enough for you to set some realistic expectations of what you are going to get from this video, and hopefully enough info to stick with it if there’s a technical hitch.
So one of the biggest mistakes I see people making with their marketing is what I call ‘me me me messaging’. If I was promoting this video I wouldn’t say – “come and see me do my first live, I’m so excited, this is so amazing for me.”
Actually what I would say is why you should join me – what’s in it for you. “Come and find out why it’s not all about you when it comes to your marketing and why your clients don’t care.” Or “How to step away from me me me messaging. Promote your business in a way that your customers cares about.”
So remember it isn’t all about you and no one cares.
Feels a bit harsh doesn’t it, to say 'no one cares about you' but we are all in it for ourselves. I mean we are all a bit selfish, right? We want to know what’s in it for us. How are you going to help me. What will I get out of watching your video, reading your blog, or buying your product. and your customers want to know what's in it for them more than they want to know what’s in it for you.
I’ve just been having this conversation with Elissa from Favour the Bold Communications
"No one cares" I say that ALL THE TIME! It's so true: people won't care unless you make them care and the only way to do that is to show them WHY they should care, aka, what's in it for them.
This applies to all marketing – email, social media, printed flyers, blog post, a video.
Ask yourself these 4 questions
● Who is your audience
● Why should your audience care?
● What’s in it for them – what will they get out of it (benefits not features,)
● What do they need to know in order to take the action you want
Last week at Yorkshire Leading Ladies Better Smarter Blogging we talked about reasons for blogging, how you can serve your audience, turn FAQs into blog posts, really think about why someone would want to read your blog, because they are looking form more information, want to be entertained, or looking for inspiration.
I know it’s hard to do, and I don’t mean you should just stop saying I or me or my. But to try and give you an example.
I’m running a Social Media Summer School program, it’s my programme, the training is with me, but, its positioned as training to help you make the most of your social media without feeling overwhelmed or technologically challenged. I tell people the learning outcomes, so people know exactly what they are going to get out of it. And my friends are sharing it and supporting me, not because it’s me but because of the value they know I will deliver.
● Step away from me me me messaging
●Think about Who your audience is before you create a marketing message
●Ask yourself Why should your audience care?
●Show the you care by explaining What’s in it for them
●Think about what it is you want to tell them and flip it round What is that they need to know instead
I hope that’s been a useful, informative Live, let me know if you have any feedback on sound lighting or content. And thanks for joining me.