Get your website found in searches for your key products and services
You've spent all that time and effort (and probably money) getting your website ready, now you need to think about how you are going to get people to visit it.
How will people find your website? With over 3 billion searches on Google per day, odds are that a search engine will be their starting point. Now, if people have heard of you and search for your business name (and provided that your business name is pretty unique) you should come up in the search results. But if people haven't heard of you and are searching for your products or services then you might need an SEO boost.
Whether you bake birthday cakes or repair cars think how many other businesses like yours want their website to come up first in Google for the same search terms. How do you get your website to show up highest in the results on a search engine like Google or Bing?
That's where Search Engine Optimisation comes in. But SEO doesn't rely on one thing, in fact it's said that there are 200 factors in the algorithms that Google uses to determine which are the most relevant websites results to show for a search query.
Keywords still count but search engine's have got smarter, so its not just about how many times you use a particular key phrase or term you know people are searching for; Google can also gauge how relevant your website is for that search term.
If that wasn't enough to be keeping up with - apparently Google tweaks their algorithms twice a day to ensure they are consistently returning the most relevant results.