We’ve got our email strategy and our communications plan, so we know what we are doing and what we want to achieve and now it’s time to start sending those emails.
In this workshop we will get you started by creating a branded email template with your logo, brand colours and linked social media accounts. Then we will show you how to create an email campaign using your branded template and adding images, videos and call to action buttons. You’ll be able to preview and test your email campaign, and then we’ll upload your mailing list before we can schedule and send an email campaign.
We’ll also talk about making sure your email list is GDPR compliant and the things to consider when uploading your data, including an unsubscribe link to enable people to opt out and being transparent about the legal basis that being used for your email marketing.