The key to a successful email marketing strategy is sending emails your customers want to receive. Just like other marketing methods, email marketing is about sending the right message to the right people at the right time. In this workshop we will explore email sequences or funnels for warming up your pipeline of enquirers and potential clients, onboarding new customers and reactivating old or lapsed customers.
You might have been avoiding sending emails to your database because of the impending GDPR legislation that comes into play on 25th May. You might be worried about re-permissioning your list for consent or worrying about what you can or can’t send to your customers and subscribers. So we’ll cover all these areas to create a GDPR compliant email marketing strategy in this workshop