Retain

There has never been a better time to look after your customers than now.

Running a business is tough enough without having to worry about the impact of Coronavirus. That’s why it’s more important than ever to look after your existing customers.

Even in the best of times, generating new customers costs time, money and effort. During a pandemic it's going to take a lot more effort and resources to attract new customers. Time, money and effort that you or your marketing team may not have right now.

Retention marketing is not a quick fix, but it is a sustainable solution to protect your revenue or prepare your business for a post-Corona world. Putting a retention marketing system in place will help you keep customers coming back for more if you are still open for business. Or it will help you stay front of mind, stay relevant and help you keep your customers when you re-open.

 
How would it feel to:

✔ Have customers repeatedly purchase from you with ease

✔ Be marketing to people who actually want to hear from you

✔ Not have to be posting on social media every day

✔ Not be wasting money on ads that don’t work

✔ See a direct return on investment where marketing brings in sales revenue

✔ Know that your marketing is working

I bet it would feel like success!

And you're in luck, because that is exactly
what my new programme RETAIN teaches
and gets you implementing!

Ready to keep your customers coming back for more?

Join the RETAIN 12 week implementation program to create a customer retention system

 
 
 
 
 
 
 
 
 
 
 
 
 

Hands up if you want more customers!

This time last year I was at an event and the speaker asked us to put our hands up if we wanted more customers. And the sentiment was that we should all be putting our hands up. That we should all be wanting more new customers. As if new customers is the symbol of a successful business.

But I didn't want any more new customers.

I didn’t put my hand up.

Everyone looked at me like I was a weirdo.

Did you know that £234 billion is lost every year by companies in the UK?

 
Because they forget to pay attention to their existing customers.

Because they favour new customers.

Because their customers switch to a competitor.

Not me.
I want to retain my existing customers.

Louise Mason

 
✔ Repeat customers generate revenue 16 times more effectively than one time customers.
 
✔ Repeat customers are 9 times more likely to repurchase.
 
✔ Repeat customers are 5 times more likely to recommend a brand to friends and family.
 
✔ Not sounding so weird now, wanting to retain customers, is it?

Ready to keep your customers coming back for more?

RETENTION MARKETING

For so many companies the focus of their business growth is acquiring new customers. They spend most of their marketing budget, time and effort getting visible and trying to attract new potential customers. The problem is, whilst they are busy waving their hands in the air to get attention, existing customers can start to feel neglected.

Have you ever found yourself like this guy, wishing your car insurance renewal was better than the introductory offer for new customers?

What's interesting is that now some of the major supermarkets aren't accepting new online customers for home deliveries. Some of the insurance companies aren't accepting new customers over the phone. They are focusing all of their efforts on serving their existing customers during the pandemic. But this is a new phenomenon. After helping over 600 businesses with their marketing in the last 4 years I've realised that the majority of them were falling into the customer acquisition trap. Spending most of their time and effort getting visible, attracting new people to their brand. But struggling to meet their sales and revenue targets. And they were looking for short term tactical fixes.

You can probably relate if you’ve ever found yourself saying:

● If I can just get to number 1 on Google I’ll get more customers
● If I am visible on every social media platform I’ll get more customers
● If I post on social every day I’ll get more customers
● If I just write a blog I’ll get more customers
● If I do more videos I’ll get more customers
● If I grow my email list I’ll get more customers
● If I spend some money on adverts I'll get more customers
● If I get featured in the press I'll get more customers

The RETAIN programme has been designed to get you out of this trap. Combining video masterclasses with online implementation days and 1:1 support for you to create your very own sustainable marketing plan to optimise the lifetime value of your customers.

Ready to keep your customers coming back for more?

Join the RETAIN implementation program to create a customer retention system in just 12 weeks

Learn and Implement

RETAIN is more than just a course, it's an implementation program. You don't need to learn more stuff that you never put into action. This program has been designed to give you the time and support you need to take what you learn and apply it to your business.

RETAIN gives you:

✔ A strategic framework to follow to keep customers coming back
✔ Accountability to keep you on track and avoid procrastination
✔ A sounding board for ideas so you don’t have to do it all on your own
✔ Space and support to implement and actually get stuff completed
✔ Support with marketing tech and tools so you don't get stuck
✔ Feedback and advice to make your marketing more effective

Together, we'll create a retention marketing strategy that keeps your customers returning after their first purchase and creates life-long raving fans who want to keep buying from you.

Learning Modules

The weekly video trainings will walk you through the strategies to welcome and nurture new customers and turn them into repeat purchasers. Each module comes with a workbook to capture your ideas and apply the strategies to your business. Bring your workbooks to the online implementation days and we'll turn those ideas into reality, writing out your welcome communications, setting up email automations, creating reward programmes and more.

welcome

 

Create your welcome process

Welcome new customers after their very first purchase.

nurture

 

Nurture your new customers

Create a nurture sequence to generate a 2nd purchase form your newest customers.

repeat

 

Repeat Purchases

Continuing communicating and nurturing your customers through your marketing to generate repeat purchases from your current customers.

reward

 

Reward your customers

Create loyal customers by rewarding them.

 

Get reviews and recommendations

Put a referral system in place to create raving fans who recommend you

reactivate

 

Reactivate old customers

Reawaken sleeping customers who have lapsed or stopped purchasing.

How does it work?

When you join RETAIN you will be given a log in to the Marketing Vault. This is where you will find all the resources you need for each module. The RETAIN program covers 9 core modules, each module includes a video masterclass and a workbook to work through your thoughts and ideas.The video masterclasses will be released weekly on Tuesdays into the Vault.

Every month we come together for an online Implementation Day. You'll bring your workbook and together we'll start mapping out your process, writing your communications sequences, setting up your automations.
Implementation days are held on Zoom on the third Tuesday of the month 10am - 4pm.

You will also be invited to join the Retain Room on Facebook to connect with other participants during the programme and get support in between implementation sessions.

"Before I joined RETAIN I felt unsure where to start, but certain I wanted a personal and human approach, not a strategy driven only by numbers. After the first module
I’m implementing a plan to welcome women who want to achieve a more active lifestyle. In just 3 weeks I feel much more confident about my marketing, and I’m making real progress without feeling rushed.

Louise has a really genuine and pragmatic approach, she really cares about the businesses she works with."

- Diane @Fit Bee

Ready to keep your customers coming back for more?

Join RETAIN and implement your customer retention system in just 12 weeks

  • 615 business helped

Got a Q? Here’s some A’s

What is RETAIN?
More than just a course. RETAIN is a 12 week implementation program combining video masterclasses with online implementation days.

How does it work?
When you join RETAIN you will be given a log in to the Marketing Vault. This is where you will find all the resources you need for each module. The RETAIN program covers 9 core modules, each module includes a video masterclass and a workbook to work through your thoughts and ideas.The video masterclasses will be released weekly on Tuesdays into the Vault.

Every month we come together for an online Implementation Day. You'll bring your workbook and together we'll start mapping out your process, writing your communications sequences, setting up your automations.
Implementation days are held on Zoom on the third Tuesday of the month 10am - 4pm.

You will also be invited to join the Retain Room on Facebook to connect with other participants during the programme and get support in between implementation sessions.

Will I have to wait 12 weeks before I get any results?
Absolutely not, the first module is designed to get you results aka sales from your existing customers straight away. Previous participants started getting sales within minutes of their welcome email going out in the first few weeks of the program.

When does RETAIN start?
Whenever you are ready! The first module is ready for you to access as soon as we've created your log in to the Marketing Vault.

How does the Online Implementation Day work?
Basically, I will be available in the Zoom room between 10am and 4pm to answer your questions, brainstorm ideas, help you out with marketing technology, help you with wording and anything else you need. You can join me for the full day or pop in and out as you need to.

What will we actually be implementing?
Our goal over the next 12 weeks is to build a customer base of raving fans who recommend you. We will be creating your welcome process, mapping out your customer lifecycle and implementing a retention campaign completely bespoke to your business.

How much time and effort do I need to put in?
I’m not going to lie, you have to do the work to see the results. Depending on how you work the minimum commitment is two hours per week. An hour to take part in the training and an hour to implement what you’ve learnt. But I know that to do my best work, I need more time. I need more time and space to think, to plan and to hone my messaging before I execute a new marketing approach. I would look to commit at least half a day per week (or an hour every day) to get the most out of this programme. Depends on your Speedy Gonzales levels.

Can I pay in instalments?
Due to the current economic climate, payment plans can be arranged. >Book a call and we can chat through your payment options.

Is RETAIN right for me?
Without knowing a little more about you and your business I can't say. So let's have a chat. Book a call and find out more about the programme and working with me. Then you can decide if RETAIN is the right programme for your business, and if working with me is the right fit for you. I won't be offended if it isn't.

Ready to keep your customers coming back for more?