Sometimes we tend to over think when it comes to content. Put simply content can be anything from the words and images on your website to your 140 character tweets. But content also extends to blog posts, infographics, videos, podcasts, social media posts. Content can be in the form of a downloadable file or e-book… even emails are content.
Just as important as the content of your content is what you do with it, what purpose it serves and how you use that content to achieve your objectives.
Do you want to grow your subscriber list?
Read magnets and lead magnets are the content you use to draw readers to your website to read more and give you their contact details (usually an email address) in exchange for a downloadable piece of content – this could be a ‘How To’ guide, an ebook, a video, a checklist…the options are endless so you need to make sure you use the right type for your business and your customers.
Do you want to attract more people to your website?
Evergreen content is the term used for static content that drives visitors to your website, it’s important that evergreen content is SEO optimised so that it can be found in online searches.
The key to great content is shareability
Great content gets shared, liked, and starts conversations. If you want to increase your visibility online and have more engagement with your audience then creating content that is shareable needs to be part of your content strategy.
Your content objectives and your audience will influence your content distribution strategy. It’s no good posting news articles on Linked In if you customers are only interested in funny photos on Instagram. There are over 60 social platforms to share content on, some you will have heard of …
…and some you may not have heard of!